Encrypted signals from publishers and PPIDs are flip sides of the same coin. Both help publishers monetize programmatically using their first-party data.| AdExchanger
Google is set to phase out third-party cookies by late 2023. Apple's already blocked many third-party cookies with updates to its (ITP) feature.| McGaw
This post will focus on understanding the history of econometrics to explain the wider context of trends that have shaped the field.| Recast
Third-party cookies are going away. Are first-party cookies the answer? Learn how to prepare for the third-party phaseout with new cookie strategies.| www.osano.com
The way we use cookies could change dramatically when Google phases out Chrome's third-party cookies in 2023. Here's what you need to know.| blog.hubspot.com
The death of third-party cookies will have a lasting impact on digital advertising. Here’s how marketers can prepare for the change.| Terakeet