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Google’s Encrypted Signals Program Just Entered Open Beta
https://www.adexchanger.com/ad-exchange-news/googles-encrypted-signals-program-just-entered-open-beta-and-heres-what-you-need-to-know-about-it/
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Encrypted signals from publishers and PPIDs are flip sides of the same coin. Both help publishers monetize programmatically using their first-party data.
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