Because time is zero-sum, prioritization is mandatory. This is an index of purpose-built prioritization frameworks, and an overarching one to optimize your life.| A Smart Bear
You must select between three pricing strategies, and fully commit to their implications.| A Smart Bear
When even "free" is too expensive.| A Smart Bear
Stop talking past each other. Translate between the three "languages" of customer desires, product features, and business goals.| A Smart Bear
Targeting your "Ideal Customer Profile" (ICP) is the best way to differentiate and win sales, but does it limit your target market?| A Smart Bear
Customers ask for ROI calculations to justify purchasing your software, but it still doesn't convince them. Here's what to do instead.| A Smart Bear
This fresh take on "Willingness-to-Pay" analyzes three types of customer motivation, leading to superior strategies for growth that also better the world.| A Smart Bear
This simple method positions your product to be more valuable, especially against competitors who aim to disrupt you, or you them.| A Smart Bear
You can charge much more than you think, if you reposition your value-proposition. Here's how.| A Smart Bear
Many startups fail despite identifying a real problem and building a product that solves that problem. This explains why, so you can avoid their fate.| A Smart Bear
Pricing is inextricably linked to brand, product, and purchasing decisions. It cannot be "figured out later," because it determines your business model today.| A Smart Bear
According to the Internet, being a Product Manager is impossible. Can you ever measure up? No. But don't worry, there's a better answer.| A Smart Bear
We know, "no idea is a bad idea," but brainstorming is often unsuccessful. These prompts actually work. They could even lead to a unique business model.| A Smart Bear