In this article, we explore a framework that utilizes a custom-weighted (40:20:40) multi-touch attribution model to align marketing teams and executives with easy-to-understand revenue-focused KPIs.| Revenue Marketing Alliance
Many of the latest and greatest marketing tools are incorporating AI in some way. In this article, we’re going to dig into the what, why, and how AI can improve your lead generating and nurturing.| Revenue Marketing Alliance
Revenue marketing is an important strategy for driving growth. This guide will provide an overview of its benefits and how to grow your business.| Revenue Marketing Alliance
Demand generation attracts leads with content, social, and ads. Demand capture nurtures, qualifies, and converts them into opportunities.| Marketing Alliance
Learn an approach to understanding and leveraging the potential of MQLs and SQLs for marketers seeking unparalleled revenue growth.| Revenue Marketing Alliance
