This is a hefty chapter, covering optimized design, user experience, information architecture, and all of the ways you can adjust how you publish content to maximize its visibility and resonance with your audience.| Moz
What is Google Hummingbird? How To Write For Hummingbird| Moz
Follow the local SEO strategies mentioned in this post to boost your ranking and drive business growth.| Ronkot
Everything you need to know about "SERPs", including what they are and why they're important for SEO.| Backlinko
A SERP feature is any result on a Google Search Engine Results Page (SERP) that is not a traditional organic result. SERP Features include Rich Snippets which add a visual layer to an existing result (e.g., review stars for product ratings).| Moz
Alt text (alternative text), also known as "alt attributes" describe the appearance and function of an image on a page. Alt text uses: 1. Adding alternative text to photos is first and foremost a principle of web accessibility. Visually impaired users using screen readers will be read an alt…| Moz
