Our junior marketers are looking to us to help them grow and thrive in a quick-change, high-stakes marketing world. As marketing leaders, how do we help them gather and grow the skills they need for success in B2B, B2C, and across both?| Marketing Alliance
In this article, we explore a framework that utilizes a custom-weighted (40:20:40) multi-touch attribution model to align marketing teams and executives with easy-to-understand revenue-focused KPIs.| Revenue Marketing Alliance
What makes an effective social media KPI? What kinds of metrics should you be looking for?| Revenue Marketing Alliance
If you’re struggling to remember the last time you reviewed your overarching objectives, it’s probably time to step back and do a social media audit.| Marketing Alliance
Investing time and money into channels where your target audiences don't reside is a surefire way to remain invisible and lose ROI.| Revenue Marketing Alliance
Using social media to connect with your current customers is an effective way to show your value and build trustworthy relationships. This will increase the likelihood of them becoming repeat buyers and advocates for your brand.| Marketing Alliance
Unlock 11 proven growth strategies - from strategic partnerships, to customer retention - that you can apply to your business for the best impact.| Revenue Marketing Alliance
Discover the world of B2B event marketing, how to establish goals, build engagement, measure its success, and more.| Revenue Marketing Alliance
Demand gen encompasses the various marketing activities aimed at creating interest and generating demand for a company's products or services.| Marketing Alliance
Learn what a case study means in marketing, the purpose of a case study, what a case study should include, how to build case studies and more.| Revenue Marketing Alliance
Cut costs and boost growth with proven customer acquisition tactics. Learn how to build your acquisition funnel, calculate CAC, and more.| Revenue Marketing Alliance
In this article, I'll share insights on how to effectively utilize social media to not just reach your audience, but to resonate with them, creating lasting relationships that go beyond the surface level of likes and shares.| CMO Alliance
Effective customer acquisition focuses on building lasting connections and fostering customer loyalty through personalized experiences and targeted marketing initiatives.| Revenue Marketing Alliance
Informative content builds trust and establishes your company as an authority. It's more effective than interrupting people with noisy ads.| Revenue Marketing Alliance
I'm Tim Cakir, CEO of TaskDrive. In this article, I’ll share insights into why adopting a data-informed mindset is crucial for businesses looking to innovate and stay ahead.| Revenue Marketing Alliance
SWOT analysis is a powerful tool in B2B marketing. It allows you to position your company within your market and make comparisons to competitors.| Revenue Marketing Alliance
Video marketing is no longer “nice to have.” Platforms like TikTok, Instagram, and YouTube revealed what users want, and that's engaging, entertaining, and value-driven video content.| Revenue Marketing Alliance
Demand generation attracts leads with content, social, and ads. Demand capture nurtures, qualifies, and converts them into opportunities.| Marketing Alliance
The most successful brands foster powerful loyalty by tapping into something deeper – their customers' perceptions, emotions, and values.| Marketing Alliance
What if we told you a single customer could be worth over $10K to your business? Or that a small boost in retention could double your profits?| Marketing Alliance
In this guide, we give you a comprehensive overview of the fundamentals of how to create a successful B2B marketing strategy.| Marketing Alliance
Exploring the transformative power of AI has become essential. In this article, we share insights into the impact of AI on jobs in marketing.| Marketing Alliance
At the top of the funnel is awareness. This means everyone who knows about your company and the products and services you offer. Next? Interest.| Revenue Marketing Alliance
Learn how to craft an experiential marketing strategy that transcends the transactional and transforms ordinary interactions into extraordinary memories.| Marketing Alliance
The more you take charge and demonstrate what you can do with your desired budget, the better position you’ll be in to get the figure you want.| Marketing Alliance
Have you heard of a t-shaped marketer? It’s a pretty big deal. T-shaped marketers are valuable because they have a good understanding of the entire marketing strategy. Here’s how you can get started and become a t-shaped marketer.| Marketing Alliance
North Star metrics are specifically designed to measure the marketing value that drives growth. These metrics are often leading indicators, providing insights that can shape your marketing strategy.| Marketing Alliance
With the help of revenue marketing experts, we've built a list of 18 must-have tools for data collection in 2024. No matter your company size.| Marketing Alliance
Harness the power of 4.48 billion global users and craft an impactful strategy that drives conversions and skyrockets your brand's visibility.| Revenue Marketing Alliance
Influencer marketing has been picking up momentum in recent years. If you’re thinking of hiring an influencer for your B2B organization, check out these tips for picking the right one for your brand.| Marketing Alliance
Discover 8 impactful ways you can bring your company's values to life by our very own Chief Marketing Officer, Bryony Pearce.| Marketing Alliance