Follow these steps to create successful performance marketing strategies.| MNTN
It’s easier than ever to create ads with specific messaging to target different customers. Tools including social media, digital ads, and CTV let you create multiple messages that appeal to people at different stages of their buyer journey.| MNTN
The digital era has transformed TV advertising.In a sea of new solutions, from OTT to CTV, marketers are looking for reliable ways to measure how this essential marketing channel performs.| MNTN
Attribution modeling is a term that refers to how you assign credit for various ad campaigns on your sales. One such model, linear attribution, considers all touchpoints on the customer’s journey, which can be an effective way to determine how successful your overall campaign is in converting.| MNTN
Holiday sales in 2023 reached a record $964.4 billion. And 2024’s holiday season is likely to be even bigger, especially because inflation recently dropped to its lowest point in three years.| MNTN Research
Performance marketing is the solution to this problem. Instead of investing a certain amount of money into a campaign and hoping it works, performance marketing flips the marketing narrative on its head.| MNTN
Supply Side Platforms—or SSPs—play a vital role in the ad ecosystem. Whether or not you’ve used them, heard of them, or are just discovering them, we’ve put together this quick guide to show what they can and cannot do, and how their role in programmatic advertising has been recently changing.| MNTN
If you want your brand to thrive today, you need to implement a robust omnichannel marketing strategy that engages and captivates audiences across multiple touch points at once.| MNTN
In this article, we bring our first party findings together with third party data to give you the full picture of advertiser and consumer behaviors during the hottest months of the year.| MNTN Research
Why should Living Room Quality be a must-have for advertisers? Advertisers should assume by default that a “second screen” is always present and plan for it. TV ads need to be compelling enough to draw attention away from their other devices.| MNTN