Customer segmentation is a crucial part of any business strategy, be it used in marketing, customer success, sales, or product teams. It’s the difference between a customer staying put or leaving due to not experiencing product or brand value due to the “spray and pray” approach.| Customer Success Collective
Picture this: you have an in-demand product, a seemingly solid customer base, and money pouring in. Surely you’ve made it, right? But the thing is, none of these things matter without setting the right measures in place to monitor the good and the bad.| Customer Success Collective
Customer segmentation is a fundamental tool in a customer success professional’s artillery; the process can provide invaluable consumer insights, streamline mass customization, help teams hone in on niche marketing opportunities and improve brand loyalty and customer engagement.| Customer Success Collective
Despite the initial revenue sting, a lost customer isn’t the end of the road. Raymond Otero outlines how one second chance sparked a transformation for his client – and why win-back strategies matter more than ever.| Customer Success Collective
You don’t have to look far in science fiction, be it in books, TV, or film, to find dystopian depictions of artificial intelligence, commonly abbreviated as AI.| Customer Success Collective
In every industry or business function, getting to grips with the lingo can be a little daunting. This feeling can be particularly prominent when confronted with a million different acronyms, something customer success is definitely guilty of.| Customer Success Collective
A customer health score is a predictive metric used by SaaS businesses to indicate the likelihood of your customer leaving (churn), staying (retention), or growing (renewals) in your organization.| Customer Success Collective
Are you tired of the same old customer success approach? It's time to shift your thinking to outcomes-based strategies. In this article, we'll explore the power of outcomes-based thinking and how it can revolutionize the way you approach customer success.| Customer Success Collective
This metric offers an absolute goldmine for customer intelligence. When analyzing your accounts (your customers) the customer health score offers you the ability to predict the longevity of this business relationship.| Customer Marketing Alliance
Onboarding greets us in new jobs, schools, apps, and devices. This process of training and orientation enables smooth transitions. But what makes for quality customer onboarding? Let's explore the art and science behind integrations that stick.| Customer Success Collective
They’re both two job titles that float around every business and both seem related, right? But it’s not just a case of rebranding; Customer Success Managers (CSMs) are not Account Managers re-packaged for technology industries like Software as a Service (SaaS).| Customer Success Collective
I’m going to focus on a really crucial element for customer success: how do you prove the value of customer success to your organization and customers?| Customer Success Collective
A low-adoption rate is one thing, but unengaged customers left to their own devices may decide to cancel their subscription. Success in adoption is determined by how often and how effectively your customer uses your product.| GTM Alliance
In this article, I'm going to be talking about customer success as a growth driver. I hope that what I share is going to be relevant to your daily lives and that it sparks some interesting discussions.| Customer Success Collective
Enhancing value across the customer lifecycle is a transformative experience. In this article, we'll take you through the importance of customer lifecycle management, delineate its stages, and propose strategies for harnessing its full potential.| Marketing Alliance
Customer segmentation is the practice of dividing your customer base into groups based on common characteristics, behaviors, and needs.| Revenue Marketing Alliance
Digital customer success is about much more than implementing tools; it's about crafting meaningful, timely interactions that guide customers effectively through their journey with your product or service.| Customer Success Collective
As a CSM, figuring out the best way to interact with customers can be a challenge. You don’t want to bombard them with emails or product updates, nor do you want to leave them in the lurch. This is where high-touch and low-touch engagement models come into play.| Customer Success Collective
In a realm where customer relationships and strategic engagements are paramount, the evolution of CS has been both a challenge and an adventure, shaping and reshaping the way we interact with and deliver value to our customers.| Customer Success Collective
