Summary This post outlines five critical factors that shape a successful PR strategy in 2025: audience intelligence, narrative clarity, media and platform landscape, risk and reputation readiness, and measurement discipline. It explains how synthetic audiences, narrative testing, and generative engine optimization can sharpen messaging and improve visibility. It also stresses the importance of balancing legacy […] The post The Five Building Blocks of a Smart PR Strategy in 2025 appeared fir...| Michael Brito
A PR strategy led by an experienced team can result in the media exposure you and your book need. With each media appearance, you will grow your authority.| Forbes Books - The Best Book Publishers In Business™
Walker Sands’ Stella Waddington shares her PR journey and insights as PRSA Chicago’s Young Professional of the Year 2025.| Walker Sands
As platforms evolve and attention spans shift, it’s essential for PR and marketing professionals to understand how Gen Z gets their information and, more importantly, how to show up where this generation is paying attention. Below, we explore three key platforms—TikTok, Instagram, and Substack—and how brands can effectively engage Gen Z on each.| Double Forte
This post was originally featured in the May 7th, 2025 newsletter found here: INBOX INSIGHTS, May 7, 2025: AI Integration Strategy Part 5, Sustainability in AI Approaching AI Integration Strategically – Part 5: Now What? Putting It All Together A marketing director once told me she’d spent over $50,000 on AI tools but was “still [...]Read More... from AI Integration Strategy Part 5| Trust Insights Marketing Analytics Consulting
Learn how to create compelling volunteer stories and secure media coverage to boost recruitment and visibility. Tips for strategic planning and building media relationships. The post Creating Compelling Volunteer Stories That Attract Media Interest appeared first on 5W Public Relations: 5W PR Blog.| 5W Public Relations: 5W PR Blog
Learn strategies for effective B2B PR and storytelling during long sales cycles. Tips for content creation, executive education, and media relations to nurture prospects. The post B2B PR Strategies for Industries with Long Sales Cycles appeared first on 5W Public Relations: 5W PR Blog.| 5W Public Relations: 5W PR Blog
Learn how PR teams adapt to remote work with strategies for media relations, team culture & digital tools to build effective remote-first PR programs for startups The post PR for Startups Going Remote-First appeared first on 5W Public Relations: 5W PR Blog.| 5W Public Relations: 5W PR Blog
Learn how brand architecture strengthens brand portfolios by organizing relationships between brands, managing PR strategy & building brand equity through clear messaging The post How Can I Use Brand Architecture To Boost Cross-brand Marketing And Increase Brand Equity? appeared first on 5W Public Relations: 5W PR Blog.| 5W Public Relations: 5W PR Blog
Learn how to create executive briefings that drive strategic decisions through structured insights, external intelligence and compelling storytelling frameworks. The post Crafting An Effective Executive Briefing For Strategic Success appeared first on 5W Public Relations: 5W PR Blog.| 5W Public Relations: 5W PR Blog
Learn how founder-led companies can develop a strong brand voice, create clear communication guidelines & stand out from competitors with these proven strategies The post 5 Ways To Leverage Brand Voice And Stand Out From The Competition appeared first on 5W Public Relations: 5W PR Blog.| 5W Public Relations: 5W PR Blog
Learn how to turn negative reviews into opportunities by responding effectively, building customer trust and improving your business with strategic response frameworks The post Responding to Negative Reviews Effectively appeared first on 5W Public Relations: 5W PR Blog.| 5W Public Relations: 5W PR Blog
Learn how to design PR campaigns that celebrate customer milestones, integrate retention strategies, and boost profits through personalized customer appreciation programs. The post Designing PR Campaigns That Celebrate Customer Milestones and Anniversaries appeared first on 5W Public Relations: 5W PR Blog.| 5W Public Relations: 5W PR Blog
Learn how to transform your hiring page into a powerful PR tool with media-ready employee profiles, founder stories & EVP to attract press coverage & top talent| 5W Public Relations: 5W PR Blog
Over the past few months, brands across the UK have launched a wave of creative and unexpected PR campaigns that have captured public attention and sparked conversations online. From playful nods to local culture to viral video recreations and headline-grabbing street stunts, these campaigns show how humour, relatability, and a…| Prohibition PR
Let’s be honest — measurement in strategic communications used to be an afterthought. A slide at the end of the deck. A dashboard you dusted off for quarterly reporting. A pile of clips that looked impressive but didn’t always mean much. That’s not enough anymore. Key Takeaways We’ll Cover in This Post: How Strategic Communications […] The post Turning Strategic Communications Into Measurable Business Results appeared first on Walker Sands.| Walker Sands
Keith’s note: NASA just issued a standard paperwork thing in the Federal Register today. It is a note about some questionnaire they want people to fill out egarding special NASA events that they went to. Sounds innocent enough and it is good that NASA would want feedback. Except NASA states that they are only worried about less than 0.01% of the American public and that they are going to spend […] The post NASA’s 0.01% Outreach Plan appeared first on NASA Watch.| Education Archives - NASA Watch
Key Takeaways for Communicators from the PRGN Influence Insights Global Survey PRGN’s recent global survey on brand influence highlights key differences between Europe and the United States that every communicator should be aware of. While customer loyalty is the most valued metric on both sides of the Atlantic, Europe takes a more strategic and long-term… Continue reading How Brand Influence is Different in Europe and the U.S.?| PRGN
Learn how brands use documentary storytelling techniques to create authentic connections with audiences through real stories that resonate emotionally and build trust| 5W Public Relations: 5W PR Blog
Technology is one of the most powerful forces shaping our world, yet the way we communicate about it often falls short. The promise of innovation is being buried under a […] The post Tech PR Is Broken. Here’s How We Fix It appeared first on Modern Marketing Today.| Modern Marketing Today
In the fast-moving world of modern business, the public is no longer satisfied with a well-crafted apology during a brand| Modern Marketing Today
Master the art of newsjacking. Learn how startups can use fit, speed, and substance to turn trending topics into powerful earned media wins.| Firebrand Communications - Public Relations and Marketing Agency for Tech Sta...
SaaS companies that grow faster tend to invest more in every customer-facing function: marketing sales and customer success.| Sword and the Script
Learn how Walker Sands partnered with Confirm to elevate its brand authority in a crowded B2B HR Tech landscape.| Walker Sands
LatamUp has been formed by PRGN's Latin/Ibero-American members to create new hub serving clients that need regional presence| PRGN
Unlocking the Power of PR: Insights from the Handbook of Public Relations (12th Edition) If you wonder what metamodernism means and how to approach your PR lectures, this insightful webinar explores the evolving landscape of Public Relations through the lens of the Handbook of Public Relations, 12th Edition, a cornerstone South African text edited by R. Benecke […] The post PR Webinar appeared first on Oxford University Press Southern Africa.| Oxford University Press Southern Africa
Learn proven strategies for maximizing PR during summer months and quiet periods with tips on content planning, media relations and social media engagement| 5W Public Relations: 5W PR Blog
We are living in a world where social media has emerged as a essential tool for advocacy, empowering LGBTQ communities to amplify voices, share stories, and drive societal change. However, navigating these platforms effectively requires strategic planning, particularly when balancing engagement with the need to mitigate backlash. Let’s explore actionable tips for using TikTok, Instagram, […] The post Tips for leveraging social media platforms for LGBTQ advocacy first appeared on Media Sco...| Media Scope Group
Not sure whether to build an in-house team or partner with an agency for marketing? Learn when to build, buy or blend resources to achieve your business goals.| Walker Sands
Here are a few of our key takeaways from The PR Net 2025 Future Focus Marketing & Communications Industry Conference.| Double Forte
Los planes de CEO Positioning se han convertido en una herramienta estratégica imprescindible en el entorno empresarial actual. Los principales ejecutivos necesitan proyectar un liderazgo visible, coherente y con propósito. Porque un CEO bien posicionado no solo refuerza la reputación de la compañía y genera confianza, sino que también tiene un impacto directo en el… Continue reading La importancia de un buen plan de CEO Positioning| PRGN
Brand influence cited as "extremely" or "very" important by 89% of respondents in global research by the Public Relations Global Network| PRGN
Learn how to create a brand tone matrix that adapts voice across audiences while staying consistent. Guide covers core attributes, audience segments & implementation tips.| 5W Public Relations: 5W PR Blog
Learn how communication teams can improve campaign effectiveness using sprint cycles, with practical tips on planning, execution, and measuring success in 2-4 week iterations.| 5W Public Relations: 5W PR Blog
Learn how PR strategies maximize licensing deals and brand extensions through strong messaging, partner coordination, and cross-promotion. Tips for success and tracking ROI.| 5W Public Relations: 5W PR Blog
Learn how to manage PR for multiple brands with proven strategies for brand identity, media coordination and scheduling tools to maximize press coverage and ROI| 5W Public Relations: 5W PR Blog
Learn how to transform press releases into high-value pillar content with this complete guide to content expansion, SEO optimization and multi-format distribution| 5W Public Relations: 5W PR Blog
Learn how to align marketing and PR teams to create unified funnel strategies, boost conversion rates, and drive revenue growth through integrated campaigns and processes.| 5W Public Relations: 5W PR Blog
Learn how to effectively use AI voice generators in PR content, from selecting platforms and customizing voices to implementing approval workflows and ethical guidelines| 5W Public Relations: 5W PR Blog
Learn how Customer Lifetime Value (CLV) insights can boost retention rates & loyalty, with proven strategies, case studies and practical steps for PR and marketing teams| 5W Public Relations: 5W PR Blog
Learn how to effectively pitch interactive tools to media outlets, with tips on crafting compelling stories, presenting key metrics and customizing pitches for different journalists.| 5W Public Relations: 5W PR Blog
Learn how to create PR assets that get shared widely, with tips on brand consistency, social optimization, and effective CTAs for maximum reach and engagement| 5W Public Relations: 5W PR Blog
AI PR for investors—ReBlonde helps AI startups communicate vision, real-world impact, and market potential to attract funding and build lasting credibility.| ReBlonde
Welches Format postest Du auf LinkedIn am häufigsten? Ich gehe stark davon aus, dass es sich um das Format „Text und Bild“ handelt, denn ca. 58% aller Beiträge auf persönlichen Profilen schauen so aus. Bei Unternehmensseiten sind es sogar um die 65% der Beiträge. Wobei das Bild ganz unterschiedlich ausfallen kann: Selfies, professionelle Personal-Branding-Bilder, Diagramme, … „5 LinkedIn-Formate und wie Du sie am besten einsetzen kannst“ weiterlesen The post 5 LinkedIn-Formate u...| Social Media International
Welche Themen bewegen Deutschlands Top-CEOs auf LinkedIn im Jahr 2024? Der neue LinkedIndex der Kommunikationsagentur Palmer Hargreaves gibt spannende Hinweise. Dazu wurden für das Jahr 2024 über 2.500 LinkedIn-Beiträge analysiert. Top 10 Themen deutscher CEOs auf LinkedIn (2024 laut LinkedIndex) Das Top-Thema war, wie könnte es anders sein: KI. Besonders erfolgreiche CEOs im Portrait Christian … „Themen und Erfolgsfaktoren: Das bewegt die DAX-CEOs auf LinkedIn“ weiterlesen The post...| Social Media International
Information about EDM Public Relations activities. The post EDM Public Relations appeared first on Narcotics Anonymous - European Delegates Meeting.| Narcotics Anonymous – European Delegates Meeting
Email Deliverability Matters. This list of 5 Best Practices will help you improve Email deliverability. Email is the most cost-effective...| iPost: Email & Messaging Software Platform
Learn how to craft a winning IPO marketing strategy that builds investor confidence and drives key visibility pre-IPO.| Walker Sands
Want to learn what is PR and how it supports the marketing mix? Harness the power of effective strategies for brand building and reputation management here.| Abacus Marketing
As the digital world continues to overhaul the daily life of the IT consultant, traditional public relations strategies have been slowly replaced by digital PR. Traditional public relations has been a staple of the business world for the past century. The accepted tradition of diamond engagement rings? It started as a public relations campaign put […] The post Your Guide to Digital PR for IT Consultants appeared first on New North.| New North
El principal tema de discusión en los editoriales de los periódicos y en los programas de tertulia radiofónica en estos días en mi país, Chile, es la privacidad de los mensajes de WhatsApp. Como mencioné en una entrada anterior, las filtraciones se han vuelto un tema recurrente en la medida en que los medios online… Continue reading La privacidad de los mensajes de WhatsApp y la imagen pública| PRGN
London, UK – The Public Relations Global Network (PRGN) has joined the International Communications Consultancy Organisation (ICCO) as a direct member, deepening its commitment to global collaboration and strengthening the voice of independent public relations consultancies in shaping the future of the industry. This development comes at a critical moment for the communications profession. As… Continue reading PRGN Joins ICCO to Strengthen Voice of Independent PR Consultancies| PRGN
In this PRGN Blog post Michael Diegelmann of cometis AG in Germany offers a selection of the best examples of innovation in ESG| PRGN
Learn how to create engaging interactive PR content like quizzes and calculators to boost media coverage and audience engagement in digital PR campaigns| 5W Public Relations: 5W PR Blog
Discover what influencer marketing is and how collaborating with influencers effectively promotes products and services of design and travel brands.| Archi-living.com
Thought leadership in defense: Building authority through content — ReBlonde helps defense innovators lead the conversation with strategic content.| ReBlonde
Crypto PR mistakes can kill momentum before launch—ReBlonde helps web3 teams avoid missteps, build trust, and position tokens for long-term success.| ReBlonde
Public relations (PR) plays a crucial, often unseen role in accelerating the sales funnel. By establishing authority and building trust, PR strengthens a brand’s reputation| Winger Marketing
La colaboración entre agencias en Latinoamérica fortalece reputación, marca y sostenibilidad con estrategias de comunicación integradas.| PRGN
Using influencer marketing in fintech PR—ReBlonde connects brands with trusted voices to boost credibility, reach new audiences, and drive engagement.| ReBlonde
Telling the story of responsible AI development—ReBlonde shapes narratives that highlight ethical innovation, trust, and long-term societal impact.| ReBlonde
Have you ever noticed how people rush towards anything that seems exclusive, or is trending on social media? That is not a coincidence, it is FOMO, also known as the Fear of Missing Out, that is drastically influencing how we think, perceive and shop brands. Whilst FOMO is particularly prevalent within influencer marketing, it is … Continue reading "FOMO in PR: How to Leverage the Fear of Missing Out for Impactful PR Campaigns"| Prohibition PR
Rebecca John just published remarkable new research on DeSmog on how oil companies use donations and sponsorships of art museums, theater productions and even The Girl Scouts and the US Olympic Committee, to promote their brands, improve their reputation, to essentially buy credibility. While this is not a new notion or finding, the evidence in this investigation is quite recent, and previously unreported.| Climate Investigations Center
Do you know what messages to share during a crisis? As a nonprofit marketer and communicator, how you communicate in difficult times can make or break your organization’s future success. If your messages are shared quickly yet thoughtfully, you can rally your donors and dissuade your skeptics. Conversely, a response that’s overdue or disjointed may… Read More » Author information Allison Weber Freelance Professional Writer and Storyteller at Allison Weber Consulting Allison Weber is pa...| Nonprofit MarCommunity
Agency Leader to Advance Collaboration and Growth Across North, Latin, and South America NEW YORK / BRUSSELS – The Public Relations Global Network (PRGN) announced today the appointment of Natalie Ghidotti, APR, as Regional Vice President for The Americas. Natalie Ghidotti, who is the founder and principal of Ghidotti, a public relations and content marketing… Continue reading PRGN Names Natalie Ghidotti as Regional Vice President for The Americas| PRGN
The ethics of defense tech and defense PR—ReBlonde navigates complex narratives with transparency, responsibility, and strategic public positioning.| ReBlonde
Communicating the role of AI and autonomous systems in national security - ReBlonde crafts trusted PR strategies for public awareness and policy influence.| ReBlonde
In a world of short attention spans and endless scrolling, something unexpected is happening, and it’s changing how we think about brand loyalty. The biggest wins in PR aren’t coming from global ad campaigns or perfectly polished influencers. They’re coming from niche, tight knit communities - the kind that live…| Prohibition PR
Because of the fast-paced nature of social media, information can spread like wildfire. Here are five tips to consider using while navigating a crisis online. The post Crisis Management: How Can You Use Social Media to Your Advantage in Times of Crisis? appeared first on The Castle Group.| The Castle Group
If social media and marketing are a part of your job, chances are you’ve worked with influencers at some point to promote a product or service for your company or client. If you haven’t, now is the time to start. Out of 2 billion monthly and 500 million daily active Instagram users, more than 65… Continue reading The Benefits of Social Media Influencer Marketing The post The Benefits of Social Media Influencer Marketing appeared first on The Castle Group.| The Castle Group
2024 was an unprecedented year. Over two billion people across at least 50 countries were called to the polls—making it one of the most significant global democratic events in recent history. But beyond the numbers, something else shaped the political landscape: the quiet but real AI-generated disinformation. While some misuse of AI tools was observed,… Continue reading Democracy, AI and the New Frontier of Public Affairs| PRGN
Enhancing PRGN’s U.S. Market Reach with a Women-Led Integrated Communications Powerhouse NEW YORK – The Public Relations Global Network (PRGN) announces the induction of Franco, a Detroit-based integrated communications agency, as its new representative member for Michigan. This partnership follows Franco’s acquisition of Bianchi Public Relations earlier this year and ensures PRGN’s continued presence and… Continue reading PRGN adds Franco as Newest Member Agency in Michigan| PRGN
The first of its kind global survey conducted by Public Relations Global Network will be released on April 29 NEW YORK / BRUSSELS – Anticipation is growing as the PRGN Influence Insights, the first-of-its kind global survey on the role of influence in branding strategies, is set to be released on April 29th by the… Continue reading PRGN to Introduce Influence Insights Survey| PRGN
CEO communication is strategic to a brand's success in an environment where leadership equals communication, says Andy See in this blog post| PRGN
Positioning AI startups as thought leaders through strategic PR, expert profiling, and media visibility that builds authority in a fast-evolving tech landscape| ReBlonde
PR helps companies bridge traditional banking and digital finance by shaping trust, driving innovation narratives, and aligning with evolving market needs.| ReBlonde
The future of fintech PR is here—ReBlonde drives brand trust, media traction, and growth strategies for tomorrow’s most disruptive financial technologies.| ReBlonde
Defense tech startup PR by ReBlonde—expert strategies for visibility, investor interest, and success in the global defense innovation ecosystem.| ReBlonde
April Fools Day has become a calendar moment for brands to flex their creative muscles and land a moment in the spotlight. In 2025, UK brands went all out, with some winning headlines and others raising eyebrows. From footlong-flavoured shakes to driverless toilets, here’s a look at four of this…| Prohibition PR
Marketing an IPO goes beyond numbers. Learn how Walker Sands helps brands prepare for an IPO through strategic storytelling and positioning.| Walker Sands
Throughout 44 years of Fearey’s history, it’d be an understatement to say we’ve seen our fair share of truly unique crises that require us to step in and swiftly map out the right crisis communications strategy and messaging for our client. These crises come in all forms, whether they are officer-involved shootings, crane collapses, or… Continue reading Crisis Communications in a Chaotic World| PRGN
PRGN appoints Marisa Toro regional vice president for its EMEA region to support business development and recruitment of new members| PRGN
How to Build an Effective Fintech PR Strategy? Visit our website to learn how to incorporate top techniques to build a long-lasting PR strategy.| ReBlonde
2025 is already shaping up to be a year of bold ideas and imaginative campaigns particularly in the Food and Drink sector. From sky-high stunts to immersive rush hour takeovers and unexpected product disruptions, brands are thinking big and delivering memorable moments that truly resonate with consumers. Here are four…| Prohibition PR
Discover how AI is reshaping brand imagery and challenging outdated stereotypes, from Snow White’s reboot to inclusive marketing done right.| blog.hollywoodbranded.com
Business environment in Texas Everything’s bigger in Texas, including economic opportunity. In fact, if Texas were a country, our economy would rank eighth in the world – ahead of Russia, Canada and Italy. Texas is widely known as one of the most tax-friendly states in the U.S., with favorable regulatory structures and low tax burdens,… Continue reading Texas: Big Business in the Lone Star State| PRGN
Précis Public Relations Empowers PR Pros Worldwide with PR-Specific AI Washington, D.C. / Brussels — The Public Relations Global Network (PRGN) is leading a new era in public relations through its strategic alliance with Précis AI. This collaboration signifies a transformative period in the industry, marked by the launch of Précis Public Relations—a cutting-edge AI… Continue reading PRGN, Précis in Strategic Alliance to Add AI Innovation to PR| PRGN
Business environment in Florida Florida’s business climate is highly favorable, making it attractive for companies and entrepreneurs. The state boasts a large market and strategic location that serves as a gateway to Latin America, enhancing its global connectivity and supporting infrastructure. Known globally for its theme parks and beaches, Florida’s diverse economy is driven not… Continue reading Florida: The Americas’ Business Bridge| PRGN
You’ve been thrust into the role of corporate communications for a global, publicly traded company with more than 17,000 associates worldwide. Following a strategic review of the business, improved corporate communication was identified as one of the keys to the company’s future growth and success. Historically, many of the company’s functions – including corporate communication… Continue reading How to Build a Global Internal Communications Function| PRGN
Discover PR strategies for cybersecurity product launches with ReBlonde. Learn how to build buzz, gain trust, and stand out in a competitive market.| ReBlonde
To manage the challenges of news cycles, companies rely on cybersecurity PR agencies, allowing their teams to concentrate on developing their technologies.| ReBlonde
Business environment in Madrid, Spain Madrid is the capital of Spain and serves as the seat of the national government and its ministries, as well as the regional government of the Community of Madrid — one of Spain’s 17 regions. These regions have their own governments, parliaments and varying degrees of legislative power, particularly in… Continue reading Spain: Strategic Gateway to Europe for Latin America| PRGN
Business environment in Portland, Oregon Portland is a big little city that thrives on innovation, art and culture. We are homebase to a robust tech business community and where Intel’s global research and development operations are based. In recent years Amazon has taken up a significant residence here as well. Portland has a strong commitment… Continue reading Portland: The Rose City| PRGN
Even in the day and age of soundbites, reels and text messages, smart, long-form content remains a critical business strategy for organizations around the world. And while AI tools are changing the way people research, brainstorm and draft written pieces, the human touch remains critical for developing thought provoking, informed content that promotes expert thinking.… Continue reading Writing for impact in 2025| PRGN
En un mundo donde la comunicación es el motor que conecta marcas y personas, el concepto de comunicación integrada va más allá de ser una elección estratégica: es una necesidad. En Race Comunicación, la agencia de PRGN (Public Relations Global Network) en Brasil, combinamos metodologías consagradas como PESO (Paid, Earned, Shared, Owned) y el Global… Continue reading Comunicación Integrada: Estrategia y Táctica para Resultados de Alto Impacto| PRGN
Not long ago, a great product, a catchy slogan, and a well-placed advert were enough to win over customers. Those days are gone. Today’s consumers don’t just want to know what you’re selling; they want to know what you stand for. Welcome to the era of purpose-driven PR, where bands…| Prohibition PR
The landscape of Diversity, Equity, and Inclusion (DEI) communications has dramatically shifted in the past year. What was once considered a standard part of corporate social responsibility has become a politically charged issue, with increasing government regulations, legal challenges, and public scrutiny transforming DEI communications into a high-risk endeavor. For CMOs and corporate communications leaders, […]| slicecommunications.com
After surviving the Covid-19 pandemic during which time there was no direct consumer engagement between brands and consumers, experiential marketing is back and stronger than ever. At Southard Communications and in partnership with BOOM Ventures, we believe the number of companies understanding the importance of driving face-to-face communications and interaction with their brand and their… Continue reading Experiential Marketing Adds Value to the MarCom Mix| PRGN
Amid all the noise around DEI, we’ve found some clarity from the compliance experts at the Society for Human Resources Management (SHRM), as well as the Harvard Business Review (HBR) and Fast Company, The latter stated, “It’s important to remind everyone that diversity, equity and inclusion work is completely legal.” However, as both the SHRM […]| slicecommunications.com
In the Middle East, the business landscape is profoundly shaped by a unique blend of long-term vision and rapid technological advancement. As countries like the United Arab Emirates (UAE) and Saudi Arabia celebrate decades of stability under dynastic governance, they stand as exemplars of how consistent leadership can drive ambitious national strategies and economic transformations.… Continue reading Business Landscape of the Middle East: Navigating Steady Visions and Rapid Innovations| PRGN