Have you ever noticed how people rush towards anything that seems exclusive, or is trending on social media? That is not a coincidence, it is FOMO, also known as the Fear of Missing Out, that is drastically influencing how we think, perceive and shop brands. Whilst FOMO is particularly prevalent within influencer marketing, it is … Continue reading "FOMO in PR: How to Leverage the Fear of Missing Out for Impactful PR Campaigns"
