When it comes to customer acquisition, brands typically consider two types of audiences: those who already purchase within your category—meaning your competitors’ customers—and those who don’t, representing potential new consumers. Deciding which group to target often depends on your category penetration—in other words, how many people in your market are already buying from your category […] The post Category Penetration: Expand or Compete for Market Share? appeared first on Stand...| Standard Insights
Brands move through different stages. At each stage, they face critical choices. Too often, those decisions are driven by experience and gut instinct alone—but it doesn’t have to be that way. After working with hundreds of brands, we’ve found that five types of research cover about 80% of what most brands need throughout their journey. […] The post The 5 Essential Types of Brand Research appeared first on Standard Insights.| Standard Insights
The easiest way to remember anything is through connection and association—it’s how our brains are wired. Think about how we remember things as kids: Italy is shaped like a boot, Saturn has rings like a hula hoop, and maybe you learned the colors of the rainbow with “ROYGBIV.” Even memory champions use this trick, building […] The post 9 Types of Brand Associations (with Examples) appeared first on Standard Insights.| Standard Insights
For many, brand loyalty just means repeat customers. But it’s more than that. Because loyalty can often feel like an abstract concept, let’s break down one of the most successful modern brand loyalty strategies: Chewy. Chewy is a giant in US pet products, advice, and services, loved by millions—and it’s no accident. People love the […] The post Chewy’s Brand Loyalty Playbook | 7 Key Lessons appeared first on Standard Insights.| Standard Insights
How far would you go for a brand? But what about your customers? Many believe loyalty is just about satisfaction—but it’s much more. Loyalty is built on emotional bonds. Think of making a new acquaintance versus building a lifelong friendship. Loyalty is the “best friend” stage of customer relationships—it takes time, care, and more than […] The post Brand Loyalty: What It Is, Why It Matters, and How to Build It appeared first on Standard Insights.| Standard Insights
Tracking your brand isn’t just about numbers—it’s about understanding how people experience, discuss, and feel about your business. With countless data sources and tools available, where do you begin? This article introduces simple brand tracking methods to help you organize your efforts and recommends practical solutions to fit any brand’s needs. Why Should You Track […] The post Brand Tracking Methods: The 4 Ways to Measure Your Brand appeared first on Standard Insights.| Standard Insights
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Assessing aspects of brand perception and performance is vital to growth. Download this (Sample) Brand Health Survey to learn how you can discover more about your brand. The post How brand tracking benefits your brand’s position in the marketplace appeared first on Market Connections.| Market Connections
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