How far would you go for a brand? But what about your customers? Many believe loyalty is just about satisfaction—but it’s much more. Loyalty is built on emotional bonds. Think of making a new acquaintance versus building a lifelong friendship. Loyalty is the “best friend” stage of customer relationships—it takes time, care, and more than […] The post Brand Loyalty: What It Is, Why It Matters, and How to Build It appeared first on Standard Insights.
