Improving Author Communications: 4 Pillars for Journal Publishers In scholarly publishing, every communication with an author is more than a […] The post Elevating Your Author Experience, One Message at a Time first appeared on Clarke & Esposito.| Clarke & Esposito
The analysis of operational data is complex, dull, and unrewarding. It is also necessary. Three case studies of major journals and portfolios explain why.| The Scholarly Kitchen
In this interview, we talk to change management expert Charlotte Talmage about how scholarly publishers and societies can more effectively manage change.| Clarke & Esposito
Campaign planning helps organizations create marketing efficiency and impact – reducing marketing fragmentation and building cross-functional alignment.| Clarke & Esposito
Open access has shifted publishers to B2C data-driven marketing with a focus on author experience. This requires new technologies and new ways of working.| Clarke & Esposito
As organizations advance the six pillars of AX (Author Experience) maturity, they set themselves up for success in today’s evolving publishing landscape.| Clarke & Esposito