Outbound is one of the toughest channels to crack in B2B sales – but it doesn’t have to be guesswork. The right words, timing, and approach can mean the difference between unanswered calls and booked meetings. That’s why we’ve built The Outbound Sales Playbook That Works – a free, practical guide packed with proven scripts […] The post The Outbound Sales Playbook That Works: Proven Scripts to Grow Your Pipeline appeared first on Air Marketing.| Air Marketing
By Ellie-Rose Davies, Content Executive at IMRG Retailers are under constant pressure to make every channel work harder. From product… The post Growing conversion through marketing channel optimisation appeared first on IMRG.| IMRG
"Multichannel" and "omnichannel " are similar-sounding buzzwords. So what's the actual difference between these two marketing approaches?| Customer engagement blog
When discussing cross-channel advertising, why are so many articles using terms like multi-channel and omni-channel, and what do they mean?| illumin
2021 has been a year of sweeping changes to the app and digital marketing ecosystem, affecting companies across the board. Here are some key trends to look for in 2022.| Customer Engagement Blog
How game developers should use push notifications and other channels on iOS and Android to re-engage and retain players.| Customer Engagement Blog
Learn the unspoken rules, limitations, and strengths of ChatGPT to use it to the greatest effect.| Customer Engagement Blog
In an age where consumer attention is scattered across countless digital channels, earning visibility and driving search performance is more competitive than ever. To cut through the noise, we, as marketers, must carefully evaluate the right media mix for maximum reach, impact and maintaining a consistent and authentic brand message across diverse touchpoints is no easy task. Prints Roll in a Digital World In an age where digital marketing dominates, print remains one of the most powerful, tr...| Marketing Gazette
Omnichannel customer journey mapping helps you message your customers and meet their needs across every touchpoint with your brand.| Customer engagement blog
Discover common stages of an app user journey and what interactions and goals are important at each stage.| Customer Engagement Blog
Data Tags are one of our most powerful features for advanced targeting and engagement. Tags enable you to store arbitrary data for each user which can then be used to build custom audiences and personalize messages, and are a very popular feature among our customers. Up to two Data tags| Customer Engagement Blog
Struggling to keep users engaged? Use these tried-and-true strategies to improve short and long term retention rates.| Customer Engagement Blog
How do segmentation, A/B testing, rich media, and other factors impact push notification performance?| Customer Engagement Blog
What if I told you that you could 3x your CTR by adding emojis? You might laugh but one of our customers, 9GAG, did just that. A recent report on VentureBeat found that emojis increase open rates by an average of 85%. Here are our recommendations on how to use Emojis effectively.| Customer Engagement Blog
These days, people are all about seeing ads that involve custom images, sounds or videos.| Customer Engagement Blog
With so many user communication channels to choose from, how do you identify the best one for each use case? Learn how mobile push, web push, email, SMS, and in-app messaging compare.| Customer Engagement Blog
Target your audience more precisely and boost engagement by using Segments, a powerful feature available to all OneSignal users.| Customer Engagement Blog
Learn the difference between transactional & promotional messages so you can utilize them to best communicate with your customers.| Customer Engagement Blog
In this blog we explore omnichannel retail strategies, helping retailers to incentivise customer retention in-store and online.| IMRG
So, what are the top trends retailers need to be aware of in 2024? Here's a snapshot of Linnworks survey's top 11 findings.| IMRG
We're excited to announce we've added email to our cross-channel Journeys product!| Customer Engagement Blog
The controversial decision in favour of Brexit following the 2016 referendum has reshaped the rules of international trade between the UK and mainland Europe.| IMRG
Despite global economic and geopolitical headwinds, luxury fashion remained resilient, particularly compared to mid-market and budget brands.| IMRG
Dive into our comparison of omnichannel & multichannel customer service. Learn their pros and cons and make the right choice for your business.| Odondo
Every time someone interacts with your mobile app, they are giving you invaluable data to help uncover both pain points and success markers.| Customer Engagement Blog
Learn proven guidelines for the successful design and performance of IVR systems, chatbots and other self-service models of customer care.| COPC Inc.
Getting your organization's customer service channel strategy right can help reduce operational costs and increase customer satisfaction.| COPC Inc.