B2B buyers use AI in their buying process. Here's how marketers can help B2B buyers use AI to make better buying decisions... in their favor.| Marketing Interactions
I’ve always believed you need to engage B2B buyers from start to finish. This means building brand and moving into demand. Brand and demand belong in the same story. Brand vs. demand is a false choice. You need to account for this in your GTM plan. This way, you can map storylines that include context […] The post Brand vs. Demand: A False Choice in B2B Buyer Journeys appeared first on Marketing Interactions .| Marketing Interactions
Most marketers are clamoring for ChatGPT for content writing, but are you prepared for your buyers to be using it as a resource in their buying process?| Marketing Interactions
Getting B2B buyers to agree on objectives is aided with the use of well developed buyer personas - here's why and how to use them| Marketing Interactions
