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Use B2B Buyer Personas to Gain Consensus on Objectives - Marketing Interactions
https://marketinginteractions.com/use-b2b-buyer-personas-gain-consensus-objectives/
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content marketing strategy
personas
b2b buyer enablement
b2b buyer experience
b2b buyer engagement
b2b buying decisions
buyer alignment
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Getting B2B buyers to agree on objectives is aided with the use of well developed buyer personas - here's why and how to use them
