Align B2B Buyer-Driven Experiences to The Bigger Picture - Marketing Interactions
B2B buyer-driven experiences that help customers evolve, anticipate roadblocks, and feel good result in bold buying decisions.| Marketing Interactions
Would it surprise you that a whopping 1% of decision makers believe that B2B marketing shows a meaningful understanding of the human experience? Read that again. This is a finding from The Power of Provocation Report. Granted, the report is based on responses from only 175 business decision makers. However, all of them are C-level […] The post B2B Content Marketing > Going Bold or Fading to Beige? appeared first on Marketing Interactions .| Marketing Interactions
B2B buyer-driven experiences that help customers evolve, anticipate roadblocks, and feel good result in bold buying decisions.| Marketing Interactions
Given the changes in buyer behaviors, I’ve become a bit obsessed with the B2B buyer journey. The whole thing. Not just as related to a specific campaign, but across as many channels and touchpoints as possible. We need visibility. Especially given the shift in buyers wanting to self-educate, preferring digital interactions, and pushing vendors to […] The post Marketers Can’t Afford B2B Buyer Journey Blindness appeared first on Marketing Interactions .| Marketing Interactions
B2B marketers use a Buyer MVP (minimum viable persona) with GenAI to improve and validate outputs for relevant AI-assisted content marketing.| Marketing Interactions
Most marketers are clamoring for ChatGPT for content writing, but are you prepared for your buyers to be using it as a resource in their buying process?| Marketing Interactions
