The Ultimate Labor Day Marketing Strategy Cheat Sheet
Drive results this holiday weekend with our simple but effective guide to effective Labor Day marketing.| Southern California News Group (SCNG) | Exclusive Local News
The Google Ads vs SEO debate has been buzzing around marketing circles for ages, like the age-old “coffee or tea?” question—but with bigger spreadsheets. Ads enthusiasts love the instant gratification: click a button, see traffic roll in. SEO diehards swear by patience and persistence, claiming the slow-and-steady approach wins in the long run. Both sides have valid points, yet neither tells the full story. The post Google Ads vs SEO From a Denver Marketing Professional appeared first o...| Red Egg Marketing
September Seasonal Segments As we enter September, the team at Gourmet Ads have refreshed our Seasonal Segments to help brand advertisers capture attention during the busiest months of the year. This is the time when the sun crosses the celestial equator, marking the transition into fall and the start of [...]| Gourmet Ads
Full Funnel Advertising Full-funnel advertising involves engaging customers at every stage of their buying journey, from becoming aware of your brand to making a purchase. This article will guide you through effective strategies to build trust, nurture prospects, and drive consistent conversions. So, let’s explore together how Gourmet Ads’ full-funnel approach can drive [...]| Gourmet Ads
Drive results this holiday weekend with our simple but effective guide to effective Labor Day marketing.| Southern California News Group (SCNG) | Exclusive Local News
Today’s audiences spend an ever-increasing amount time on digital platforms, especially mobile, and expect personalized, on-demand experiences. Traditional formats continue to lose ground, while newer models such as ad-supported streaming... The post For the entertainment industry, agility is key to growth appeared first on Digital Content Next.| Digital Content Next
For years, publishers have relied on a patchwork of point solutions to manage subscriptions, consent, adblock recovery, newsletters, and more. Each solved a problem, but together they created inefficiencies, siloed... The post Why publishers are embracing tech consolidation appeared first on Digital Content Next.| Digital Content Next
Two Thanksgivings ago, Amazon Prime streamed its first Black Friday NFL game, part of its groundbreaking exclusive deal for Thursday Night Football broadcasts. Pundits from the broadcast and streaming industries... The post Capitalize on first party data (like platforms do) appeared first on Digital Content Next.| Digital Content Next
Like many Western platforms, Google is blocked in China — so what exactly is Baidu?Baidu – Statistics & Facts (Statista 2025) As China’s leading search engine, Baidu is the cornerstone of any successful China SEO strategy. Creating a Baidu account is the first crucial step to gaining visibility among Chinese users. In this step-by-step tutorial, […] The post How to Get a Baidu Account appeared first on China Gravy.| China Gravy
Dallas Innovates, Every Day: Here's what's new + next in North Texas. Aiming to build momentum toward its planning 2026 launch, the Dallas-based Texas Stock Exchange (TXSE) has unveiled its first-ever advertising campaign. TXSE said the campaign features “high-impact” digital placements across all the terminals at Dallas Fort Worth International Airport, which boasted 88 million travelers in 2024, making it the second-busiest airport for passenger travel in America.… The post Texas Stoc...| Dallas Innovates
The car buying journey has gone digital. Over 95% of today’s vehicle shoppers begin their search online, turning to YouTube and Over-The-Top (OTT) streaming platforms for reviews, comparisons, and research before ever visiting a dealership. This shift gives auto dealers a powerful chance to engage in-market audiences where attention is already focused—on mobile devices, laptops, […] The post How Car Dealerships Can Use OTT and YouTube Ads to Drive Test Drives appeared first on Propellan...| Propellant Media
Introduction: Why Geofencing Works for Urgent Care Clinics Urgent care centers are critical healthcare hubs, often visited by individuals who can’t wait days for an appointment or don’t want to deal with the high cost and wait times of an emergency room. Yet, attracting new patients is not as simple as opening your doors. With […] The post The Best Geofencing Tactics for Urgent Care and Medical Clinics appeared first on Propellant Media.| Propellant Media
In an increasingly saturated and competitive higher education market, colleges and universities face growing pressure to rethink how they attract, engage, and enroll prospective students. Traditional tactics—like broad, generic advertising campaigns or outdated mass-mail strategies—no longer deliver the results they once did. Today’s prospective students, particularly Gen Z and adult learners, approach the college decision […] The post How to Build a High-Converting Student Recruitmen...| Propellant Media
Boost lawn care and pest control leads with geofencing and programmatic ads. Target homeowners, boost ROI, and own your local market.| Propellant Media
From AI-assisted ad creation to the new UI, explore the latest Google Ads features & how they impact online advertising strategies.| JB Media Group is now Big Sea
The post Facebook Update 2024: Changes to Meta Ads Manager appeared first on JB Media Group is now Big Sea.| JB Media Group is now Big Sea
The post Don’t Trust Google to Optimize Your Digital Ad Campaigns appeared first on JB Media Group is now Big Sea.| JB Media Group is now Big Sea
The post Google Ad Grant Management Best Practices & Optimization Tips appeared first on JB Media Group is now Big Sea.| JB Media Group is now Big Sea
The post Google Ad Grants Support: Tips, FAQs & Answers for Nonprofits appeared first on JB Media Group is now Big Sea.| JB Media Group is now Big Sea
The post How to Craft Content That Serves Users and Search Engines Alike appeared first on JB Media Group is now Big Sea.| JB Media Group is now Big Sea
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Linkedin Remember when flipping through cable channels was the height of TV entertainment? Those days feel like ancient history now. The streaming revolution has completely flipped the script on how we watch television, with innovations including programmatic advertising and OTT (over-the-top) television. Among the leaders of this revolution stands YouTube TV, Google’s answer to live […] The post Ten Stats That Prove YouTube TV is Changing the Marketing Landscape appeared first on Souther...| Southern California News Group (SCNG) | Exclusive Local News
Linkedin Marketing has evolved far beyond simply listing product features and benefits. The most successful campaigns today tap into something much deeper: human emotions, with 71% of consumers saying they recommend a brand based on how it makes them feel. But what exactly is emotional marketing, and why has it become such a powerful force […] The post What Is Emotional Marketing? Complete Guide + Examples appeared first on Southern California News Group (SCNG) | Exclusive Local News.| Southern California News Group (SCNG) | Exclusive Local News
Linkedin Healthcare marketing has evolved far beyond the days when medical practices relied solely on word-of-mouth referrals and Yellow Pages listings, with projections that U.S. national healthcare spending will reach $6.2 trillion by 2028. Patients now research symptoms online, compare treatment options, and choose providers based on digital presence and patient reviews. For healthcare organizations, […] The post Healthcare Marketing 101: Complete Guide for Medical Practices appeared fir...| Southern California News Group (SCNG) | Exclusive Local News
Linkedin Marketing used to follow predictable patterns with seasonal campaigns, product launches, and quarterly pushes. But consumer behavior has fundamentally shifted. Your audience researches, compares, and makes purchasing decisions around the clock across multiple channels. They expect brands to be present, helpful, and engaging whenever they’re ready to interact. This reality has given rise to […] The post What is Always-On Marketing? Your Guide to 24/7 Success appeared first on Sout...| Southern California News Group (SCNG) | Exclusive Local News
ATTN: Father’s Day is coming up on the 15th of June. What does this mean for marketers in retail and e-commerce? Over the years, this holiday has evolved into a major shopping occasion, with consumers increasingly looking to celebrate and honor father figures in unique and meaningful ways. In fact, this year is set to […] The post Drive Sales with These Father’s Day Marketing Trends appeared first on Southern California News Group (SCNG) | Exclusive Local News.| Southern California News Group (SCNG) | Exclusive Local News
SEO marketing for small business can transform small businesses by increasing visibility, driving organic traffic, and boosting conversions. Learn how to plan and execute strategies for long-term growth with actionable tips, tools, and insights.| Small Business Expo
As we approach 2025, the digital marketing landscape continues to evolve at an unprecedented pace. It’s a world full of shiny new tools, AI-driven tactics, and the latest buzzwords—but succeeding in this ever-changing environment requires more than just chasing trends. True success comes from having a clear, adaptable strategy that aligns with your goals. That’s […] The post The Ultimate Guide to Digital Marketing in 2025: Predictions from Our Elite Coaches appeared first on DigitalMa...| DigitalMarketer
Learn why cutting advertising during market volatility hurts dealers and how maintaining smart ad spend captures market share from retreating competitors.| Adpearance
Discover how direct response marketing delivers fast, measurable results, boosts engagement, and drives conversions with clear calls-to-action and personalized campaigns.| Small Business Expo
Learn about the hidden online presence gaps keeping your small business struggling with digital marketing strategies to boost visibility.| Southern California News Group (SCNG) | Exclusive Local News
Back to School Advertising Ideas Are you looking for effective back to school advertising ideas to boost your sales this season? This article offers practical strategies to capture the attention of parents, students, and teachers during this crucial shopping period. Key Takeaways Start your back-to-school campaigns in early July to reach proactive shoppers [...]| Gourmet Ads
Growth doesn't wait. It doesn't pause for delayed reports or accommodate teams buried in manual tasks. For ad revenue operations, the ability to act fast| Digital Content Next
If you’re looking for ideas or content to inform your programmatic ad strategy, or to justify moving to a new Demand Side Platform (DSP) for improved results, this post is a solid resource.| War Room Inc
If you’re looking to improve your eCommerce platform, consider programmatic advertising. It can provide many benefits, including increased sales and improved ROI.| War Room Inc
So, you’ve found yourself at the crossroads of advertising. First of all, congratulations! Your digital strategy has become more intricate as your business grows, and you’re ready for the next step in scaling your advertising. If your brand runs ad campaigns across various platforms, you must be juggling between dashboards, budgets, and data reporting systems. That’s why consolidating it all and utilizing a programmatic platform is the solution to scale. Check out our blog for the 14 b...| War Room Inc
CTV Retargeting Connected TV (CTV) retargeting brings digital precision to the big screen by using viewers’ previous online interactions to serve relevant ads on their televisions. It’s a smart way to stay top of mind, increase engagement, and drive results. In this article, we’ll explore what CTV retargeting is, why it matters, and [...]| Gourmet Ads
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What Is Direct to Consumer ? Direct to Consumer (DTC) is a business model where brands sell products directly to customers without using traditional retail intermediaries like wholesalers or third-party retailers. This approach allows brands to control their entire customer experience and often leads to higher profit margins and more competitive pricing. In [...]| Gourmet Ads
Adding Apps to Your Advertising Strategy In today’s fast-paced digital landscape, consumers are spending more time than ever on mobile devices, and apps have become an integral part of their daily lives. For advertisers looking to expand their reach and build deeper engagement, adding apps to their advertising mix is no longer optional; [...]| Gourmet Ads
Discover how a content marketing agency can enhance your strategy, boost SEO, and create engaging content for your business growth.| Small Business Expo
What is Targeted Advertising? A Comprehensive Guide Targeted advertising is a strategic approach that delivers personalized messages to well-defined audience segments based on data such as browsing behavior, purchase history, interests, location, and demographics. Unlike traditional advertising, which broadcasts the same message to a broad audience, targeted advertising uses advanced analytics and algorithms [...]| Gourmet Ads
Number of App Downloads in 2025: Top Stats & Trends The number of app downloads is skyrocketing globally. As a vital metric for app developers and industry stakeholders, knowing the current stats and future trends is essential. This article covers the key statistics and trends in app downloads, offering insight into what drives [...]| Gourmet Ads
Learn about 10 interactive marketing types—from quizzes to virtual tours—that boost engagement and conversions for your brand.| Southern California News Group (SCNG) | Exclusive Local News
Designed to improve creative quality, reduce production time, and bring more intelligence into your design workflow.| Creatopy Blog
Learn the history, audience reach, cost, and logistics of advertising in Times Square at New Year’s Eve—plus insider tips to make your campaign stand out.| DASH TWO
The tariff-driven sales surge that dominated Spring 2025 is officially cooling. According to recent MarketAI data from the end of June, vehicle movement declined 15% over a 10-day period while inventory levels increased 2%, confirming the market cooling we anticipated. This shift from surge to stabilization creates a different landscape where data visibility and strategic […]| Adpearance
Streaming now dominates TV viewing at 44.8%. Discover how CTV advertising helps auto dealers capture this massive audience shift.| Adpearance
Discover 5 cutting-edge Fourth of July marketing trends shaping 2025 that maximize engagement and conversions.| Southern California News Group (SCNG) | Exclusive Local News
Advertising- Etymology The term “advertising” has its roots in the Latin word “advertere,” which means “to turn toward.” Over time, this evolved into the Old French word “avertir,” which means “to notify” or “to inform.” The modern English term “advertising” emerged in the 15th century, reflecting the practice of drawing attention to products, services, or […] The post Digital Advertising Vs Traditional Advertising first appeared on Communication Theory.| Communication Theory
Snapchat is on the decline, and this is how the social media platform that has been around for over a decade can make a come back.| Modern Marketing Today
I’ve just wrapped up a slightly over-scheduled (and very hot) week in Cannes. Unsurprisingly, the Croisette was buzzing with talk of AI, creative| Digital Content Next
A Hyundai dealership recognized the need to modernize their marketing approach to reach today’s car buyers. By adding strategic digital marketing to complement their existing efforts, they quickly received the results they were looking for, transforming their entire operation. The Challenge: Bridging Traditional Marketing with Digital Buyer Behavior When we first connected with this Hyundai […]| Adpearance
Discover how a Colorado Hyundai Dealer used MarketAI's real-time data insights to overcome inventory shortages and maintain strong sales performance with a data-driven strategy.| Adpearance
Digital Marketing in 2026 will lean into LLMs such as ChatGPT. Digital Marketing in 2026 will have a focus on SEO & owning your data.| ROI Amplified
Wondering about advertising in the metaverse? Explore opportunities, examples, and strategies to create impactful campaigns in virtual worlds.| Southern California News Group (SCNG) | Exclusive Local News
Partner with SCNG for all your advertising capabilities.| Southern California News Group (SCNG) | Exclusive Local News
We’re thrilled to announce that Hyundai has selected Adpearance as a certified partner in the prestigious Hyundai Digital Marketing Program. This exciting partnership empowers us to deliver our cutting-edge digital marketing solutions to Hyundai dealerships nationwide. As the only certified provider using real-time inventory movement and market data, Adpearance is committed to delivering exceptional results […]| Adpearance
Discover how real-time inventory intelligence across new, used, and certified vehicles can help dealerships navigate market volatility during tariff uncertainty.| Adpearance
Discover how to resolve the 5 most common SEO mistakes that cost dealerships visibility, leads, and sales.| Adpearance
Discover why Flux Marketing isn't the right fit for every business. We focus on strategic partnerships, ongoing optimization, and data-driven results. Learn what sets us apart and why we're the right choice for businesses seeking real growth. The post Why You Shouldn’t Work With Us appeared first on Flux Marketing.| Flux Marketing
Key Takeaways For many charity brands, Ramadan has become the clear focal point for engaging Muslim audiences — and rightly so. It’s a spiritually charged month where generosity flows, digital activity spikes, and charitable campaigns soar. But here’s the untapped secret: the real golden window doesn’t end with Ramadan. The period between Ramadan and Eid [...]| Muslim Ad Network
Una guida aggiornata ai tool delle piattaforma social pensati per semplificare la pianificazione, l’ottimizzazione e l’analisi dell'adv.| DeRev
The future of video advertising is unfolding faster than ever—and it’s multiscreen by default.| EX.CO Blog
Explore what makes a digital video auction truly fair and how media owners can assess whether an online video platform or ad server is offering transparency and equity in bidding.| blog.ex.co
Learn all the benefits of omnichannel advertising, an approach that ensures your brand delivers a consistent, seamless experience across all platforms.| blog.ex.co
Spring into action now and read our blog to help you create compelling video content that embraces emerging trends and connects with your audience.| McNutt & Partners
ProRata.ai unveiled ProRata Ads, a new advertising platform that reimagines digital advertising by leveraging the power of AI. ProRata Ads’ patent-pending technology uses AI agents to understand a brand’s marketing objectives and the surrounding context in which an online ad appears.| MarTech Series
Ever wonder why we’re drawn to stories? It’s because of the 4 pillars of storytelling. But what are the four pillars of brand storytelling and what do they do for brands? Stories tap into something fundamental, creating connections and leaving a lasting impression. The StoryBrand framework harnesses the four pillars of storytelling to […]| StoryBrand Guide | StoryBrand Websites
The digital advertising and publishing industry is undergoing some rapid transformations due to the adoption of AI and Machine Learning| Modern Marketing Today
Explore how privacy laws, consumer trust, and ethical advertising shape modern marketing. Adapt your strategy for a cookie-less future—learn more now.| Southern California News Group (SCNG) | Exclusive Local News
Learn how small businesses can use personalization to boost engagement and sales. Discover trends and strategies for effective marketing.| Southern California News Group (SCNG) | Exclusive Local News
Learn about generational marketing and how you can tailor your social media strategy to reach different age groups most effectively.| Southern California News Group (SCNG) | Exclusive Local News
Explore my list of the top 10 digital advertising agencies in Austin. These agencies are equipped to help your brand succeed in the ever-evolving digital space. The post Top 10 Digital Advertising Agencies in Austin appeared first on Dan Ben-Nun.| Dan Ben-Nun
Use AI in Marketing: Discover seven powerful ways AI can transform your marketing strategy.| Abacus Marketing
For marketers eager to enhance their return on investment (ROI), the key to allocating resources effectively and fine-tuning strategies for maximum impact is a good attribution model.| MNTN
There are plenty of different ways to market your digital store, and to help you learn how to advertise Shopify stores, we’ve compiled a list of our ten favorite marketing strategies.| MNTN
Learn the ins and outs of what ad networks are, how they work, and the kinds of benefits you can unlock by using them.| MNTN
It’s a common misconception in the advertising world that people don’t like commercials. But as it turns out, that only applies to irrelevant ones.| MNTN
Are the time-consuming, error-prone manual processes of traditional ad operations a thing of the past? The answer is simple – they can be. Because there’s| Digital Content Next
As the popularity of streaming continues to grow, video content is scattered among many different endpoints. These increasingly include ad-supported| Digital Content Next
Learn how brands like YouTube TV and Disney+ are using minimalism to cut through the noise and create memorable campaigns.| blog.unincorporated.com
Attract overseas Chinese to your local service business to raise your brand’s reach and boost sales. The experts at China Gravy show you how.| China Gravy
Here are ten current SEO statistics to bolster your strategy and ensure your business appears at the top of search results.| Southern California News Group (SCNG) | Exclusive Local News
Here are ten strategies to ensure your business appears at the top of search results when local customers search for your competitors.| Southern California News Group (SCNG) | Exclusive Local News
Una analisi dei benefici e dei vantaggi che il retail media offre ai brand per rendere ancora più efficaci e performanti le proprie attivazioni pubblicitarie.| Beintoo
These video statistics can inform and inspire your marketing strategy for your most successful campaign to date.| Southern California News Group (SCNG) | Exclusive Local News
Embark on a journey through YETI's Austin origins and groundbreaking marketing strategies. Discover how their passion for the outdoors fueled a brand that reshaped the industry landscape.| Dan Ben-Nun
Ad tech jargon: digital advertising acronyms explained; glossary of ad tech terms: CPM, CTR, CTV, DMP, DSP, PII, PMP, ROAS, ROI, RPM, RTB, SSP.| blog.ex.co
Navigate the turbulent waters of 2024 election year advertising with our expert insights. Discover strategies to thrive amidst the digital campaign chaos and maximize ROI in this changing landscape.| DigitalMarketer
Learn the basic components of programmatic advertising in this quick overview.| blog.ex.co
What can marketers do to prepare for third-party cookie deprecation? Learn how to strategize for a cookie-less landscape in 2024.| Amsive
We've curated 11 statistics for digital marketing we think will be influential in 2022. Take a look at these insights and tips!| War Room Inc
Google Ads in Arabic language is considered one of the main digital marketing channels to reach the Arabic audience. Eventually, setting up the Google Ads in Arabic requires key essential practices to make sure you are not burning through your money without reaching your targeted consumer segment. Starting with proper planning and effective paid ads […] The post Arabic Google Ads: How To Improve The Audience Engagement With Ads appeared first on Digital Marketing Consultant.| Digital Marketing Consultant
Non sempre conviene avere tanti follower: oggi è più importante l'engagement. Ecco perché l'acquisto di fake è una pessima idea per crescere.| DeRev
Editor's Note: This is the first of a two-part series on the emerging relationship between job recruiting and digital reskilling / upskilling. Click here for Part II. Global talent management firm Adecco acquired General Assembly—the U.S.-based digital training academy—for $412.5 million this April in the first major bid to merge and re-shape job recruiting and …| Online Marketing Institute
