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From:
blog.ex.co
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How to Spot (and Fix) Unfair Video Auctions in CTV, DOOH, and the Open Web
https://blog.ex.co/how-to-spot-and-fix-unfair-video-auctions-in-ctv-dooh-and-the-open-web
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Tagged with:
auctions
digital advertising
video content
ad tech
ctv advertising
dooh
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Explore what makes a digital video auction truly fair and how media owners can assess whether an online video platform or ad server is offering transparency and equity in bidding.
