It’s not just Charmin that wants consumers to “enjoy the go” anymore. A wave of bathroom-themed experiences has infiltrated the industry, stamping out stigmas around what was once considered a taboo topic. Whether solving for a pain point, leveraging toilet humor as an engagement tactic or a mix of the two, brands are cleaning up with experiential potty parties. Lipton […] The post Experiential Marketing Trend of the Week: Potty Parties appeared first on Event Marketer.| Event Marketer
Marketers are ready to accept AI as a member of the team. Enter: AI agents, which are shifting from curiosities to game-changing assistants.| Event Marketer
In trade shows, the AI evolution is happening fast, with the tech powering everything from access to knowledge to building AI agents.| Event Marketer
At CES 2025, Accenture invited clients to explore the AI-powered future, showcasing the power of new technology, reinvention—and trust.| Event Marketer
Messaging in HERE Technologies’ sustainability-focused CES 2025 booth proclaimed, “There’s More in HERE.” From a design POV, there sure was.| Event Marketer
