On the trade show floor, overhead design elements create an enticing, full-frame perspective that gives the illusion of more in addition to capturing eyeballs from long distances. But this year, we’re drawn to height of another kind—columns and towering booth elements that feel monumental and stick out in a sea of walls or lack thereof. Columns caught our attention at […] The post Experiential Marketing Trend of the Week: Curious Columns appeared first on Event Marketer.
