Many health and wellness CPG founders focus on perfecting their product, ensuring it meets the highest standards in quality, ingredients, and formulation. However, one critical mistake often occurs during the launch phase – treating branding and packaging as an afterthought. Some brands start with a minimal branding investment, planning to refine it later as sales… The post The Expensive Branding Mistake That Costs CPG Brands More in the Long Run appeared first on Aventive Studio.| Aventive Studio
Deciding how to sell your health & wellness products is one of the most critical choices your CPG brand will make. The sales channel you choose will directly affect your growth potential, brand perception, and long-term sustainability.| Aventive Studio
If your CPG brand is struggling to charge premium prices, it’s not because consumers won’t pay more—it’s because your brand isn’t positioned to justify the higher price point.| Aventive Studio
Packaging is the first impression your product makes on consumers. In the competitive world of Consumer Packaged Goods (CPG), having a well-designed package can mean the difference between a sale and being ignored on the shelf.| Aventive Studio
A well-executed brand strategy is the backbone of a successful CPG business. It goes beyond just aesthetics and marketing—it influences consumer perception, builds loyalty, and ultimately drives sales.| Aventive Studio
Understanding consumer preferences via data analytics will help you to customize your offerings accordingly.| Aventive Studio
Effective design can thus easily set a product apart from competitors, improve brand recognition, and create a memorable user experience.| Aventive Studio
Discover why the demand for organic products is booming as consumers become more mindful of what they put into and onto their bodies.| Aventive Studio
In branding, color theory helps guide the selection of colors that evoke specific emotions or associations, depending on the message and tone you want to convey to your audience.| Aventive Studio
To build a successful brand, you should start by identifying what sets you apart because all good brands begin with introspection.| Aventive Studio