Many health and wellness CPG founders focus on perfecting their product, ensuring it meets the highest standards in quality, ingredients, and formulation. However, one critical mistake often occurs during the launch phase – treating branding and packaging as an afterthought. Some brands start with a minimal branding investment, planning to refine it later as sales… The post The Expensive Branding Mistake That Costs CPG Brands More in the Long Run appeared first on Aventive Studio.
