Get my free step by step guide to learn how to approach a data analysis task in a modern business context.| Juliana Jackson
Here’s your guide to correctly tagging and tracking your marketing campaigns using UTMs in Google Analytics 4 (GA4). Proper campaign tracking in GA4 gives you a clear understanding of which channels, ads, and strategies drive real results. When combined with key events (which include conversions…| Loves Data
Have you been trying to setup Google Tag Gateway, but you're seeing a message saying "There was a problem during setup" and "No domains were found for your Cloudflare account. You must have at least one active domain in Cloudflare to set up Google tag…| Loves Data
The Google Analytics 4 certification helps you stay up to date with the latest changes to Google Analytics – and proves your expertise. If you're wondering how to get certified in GA4 and pass the exam, this guide will walk you through everything you need…| Loves Data
Learn how to set up Google Tag Gateway with Cloudflare to serve tags from your own domain. Boost privacy, reduce data loss, and improve analytics accuracy.| Loves Data Blog | Google Analytics, Ads, GTM & Looker Studio Tips
Learn how to track purchases and ecommerce events in GA4 from WooCommerce using Google Tag Manager. Step-by-step guide with plugin and container setup.| Loves Data Blog | Google Analytics, Ads, GTM & Looker Studio Tips
Use GA4’s lead generation reports to track leads, understand drop-offs, and improve conversions with recommended events and ready-made audiences.| Loves Data Blog | Google Analytics, Ads, GTM & Looker Studio Tips
Every click, scroll, and pause tells a story, and digital experience analytics (DXA) helps you hear it. Built into modern analytics platforms, DXA provides a clear view of what users are actually experiencing as they navigate your website, app, or other digital touchpoints. So why does this matter? Today, users rarely stick to one device […]| Usermaven
A municipal utility company faced inventory management challenges and strengthened its materials planning process with ProcureAbility's forecasting models and enhanced data analysis. The post Demand forecasting and analytics increased vital item availability appeared first on ProcureAbility.| ProcureAbility
Explore why procurement should harness data analytics, how to build trust in data-driven decisions, and how to responsibly leverage AI while placing people at the center of change. The post A Human-Centered Approach to Data-Driven Decision-Making appeared first on ProcureAbility.| ProcureAbility
CLV, CAC & ROAS are often misunderstood, leading to poor media spend decisions. In this article, you can learn how to balance acquisition, retention, and profitability for sustainable growth.| Juliana Jackson
Explore 5 AI predictions for 2025 that will transform data strategies, customer experience, and business innovation. Source| Juliana Jackson
A heatmap tool is a software that provides color-coded visualizations of data, which shows where users click, scroll, or hover most frequently on a| Geekflare
Discover how Piwik PRO's latest real-time Dashboarding feature transforms marketing analytics.| Juliana Jackson
Google is about to start auto migrating your Universal Analytics properties to GA4 for you BUT You actually DO NOT want to do this, for many many reasons.&| Digital Debrief
If you’re used to analyzing site search data (on site search) in UA, you can do this in GA4 too! In fact, GA4 actually measures site search out of th| Digital Debrief
Learn more about the Mobile Apps ecosystem: Firebase SDK, App Stores strategies and effective tracking techniques for mobile apps.| Juliana Jackson
Universal Analytics is dead. No, really. It’s just been given a deprecation date. Here’s what you need to know: Google has just announced (as of March 16,| Digital Debrief
Google Analytics 4 (aka GA4) is so different (looking & acting) that it can be really overwhelming to start digging in. So here are 5 quick tips to hel| Digital Debrief
Secondary dimensions in GA4 (and in Universal Analytics as well) are a critical tool to help you get more insight from your data. They allow you to break d| Digital Debrief