Server-side tagging gives you more control, better data accuracy, improved performance, and additional options to handle user privacy. In this guide, you'll learn how to set up Google Tag Manager (GTM) server-side tagging using Usercentrics' server-side tagging solution. You will also learn how to connect…| Loves Data
Learn how to connect Meta Ads to Google Analytics 4 (GA4) to import Facebook, Instagram, and Messenger ad cost data. Step-by-step guide with setup tips.| Loves Data Blog | Google Analytics, Ads, GTM & Looker Studio Tips
Get my free step by step guide to learn how to approach a data analysis task in a modern business context.| Juliana Jackson
Here’s your guide to correctly tagging and tracking your marketing campaigns using UTMs in Google Analytics 4 (GA4). Proper campaign tracking in GA4 gives you a clear understanding of which channels, ads, and strategies drive real results. When combined with key events (which include conversions…| Loves Data
Have you been trying to setup Google Tag Gateway, but you're seeing a message saying "There was a problem during setup" and "No domains were found for your Cloudflare account. You must have at least one active domain in Cloudflare to set up Google tag…| Loves Data
The Google Analytics 4 certification helps you stay up to date with the latest changes to Google Analytics – and proves your expertise. If you're wondering how to get certified in GA4 and pass the exam, this guide will walk you through everything you need…| Loves Data
Learn how to set up Google Tag Gateway with Cloudflare to serve tags from your own domain. Boost privacy, reduce data loss, and improve analytics accuracy.| Loves Data Blog | Google Analytics, Ads, GTM & Looker Studio Tips
Learn how demand forecasting helped this utility manage inventory challenges and enhance stakeholder satisfaction effectively.| ProcureAbility
CLV, CAC & ROAS are often misunderstood, leading to poor media spend decisions. In this article, you can learn how to balance acquisition, retention, and profitability for sustainable growth.| Juliana Jackson
Explore 5 AI predictions for 2025 that will transform data strategies, customer experience, and business innovation. Source| Juliana Jackson
A heatmap tool is a software that provides color-coded visualizations of data, which shows where users click, scroll, or hover most frequently on a| Geekflare
Discover how Piwik PRO's latest real-time Dashboarding feature transforms marketing analytics.| Juliana Jackson
Google is about to start auto migrating your Universal Analytics properties to GA4 for you BUT You actually DO NOT want to do this, for many many reasons.&| Digital Debrief
If you’re used to analyzing site search data (on site search) in UA, you can do this in GA4 too! In fact, GA4 actually measures site search out of th| Digital Debrief
Learn more about the Mobile Apps ecosystem: Firebase SDK, App Stores strategies and effective tracking techniques for mobile apps.| Juliana Jackson
Universal Analytics is dead. No, really. It’s just been given a deprecation date. Here’s what you need to know: Google has just announced (as of March 16,| Digital Debrief
Google Analytics 4 (aka GA4) is so different (looking & acting) that it can be really overwhelming to start digging in. So here are 5 quick tips to hel| Digital Debrief
Secondary dimensions in GA4 (and in Universal Analytics as well) are a critical tool to help you get more insight from your data. They allow you to break d| Digital Debrief
