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From:
Juliana Jackson
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Not All Revenue Is Created Equal: The Truth About CLV & Media Spend - Juliana Jackson
https://juliana-jackson.com/not-all-revenue-is-equal-clv-media-spend/
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CLV, CAC & ROAS are often misunderstood, leading to poor media spend decisions. In this article, you can learn how to balance acquisition, retention, and profitability for sustainable growth.
