AI, buyers, and analyst relations: Your top questions answered
Discover how AI reshapes buyer behavior and analyst relations. IDC's experts share insights and guidance to help AR leaders influence executives and teams.| IDC Blog
AI is no longer just a feature in your product. It’s part of how your buyers behave and interact with your brand. While your team has been working hard to build AI into services and solutions, buyers have been sharpening their own AI skills too. AI is now embedded in how they research, evaluate, and [...]| IDC Blog
Discover how AI reshapes buyer behavior and analyst relations. IDC's experts share insights and guidance to help AR leaders influence executives and teams.| IDC Blog
By far, the most coveted and captivating demographic for marketers in recent years has to be Millennial women. The cohort that defined influencer marketing and social commerce is aging up. Here are 9 traits to help marketers get a beat on who millennial women are now.| The Shelf, a Data-First Influencer Marketing Company
Discover IDC's five proven GTM plays to reignite pipeline, align events, empower sales, and build a connected omnichannel experience.| IDC Blog
Traditional search is built on intent. But the interest graph is built on inference. That distinction changes not just how consumers find products, but also how brands position themselves for discovery. In the interest graph, users don’t have to know what they’re looking for. Their behaviors – what they watch, save, share, swipe, replay –… The post Brand Discovery: Using Creator Content to Seed Awareness appeared first on The Shelf, a Data-First Influencer Marketing Company.| The Shelf, a Data-First Influencer Marketing Company
Brand awareness is no longer just about reach—it’s about being discoverable in the spaces where people stumble upon content they trust. We’re used to thinking of discovery as something that starts in a search bar. A question crops up, a need becomes clear, the user types it in, and a list of links appears. That… The post How to Build Brand Awareness in the Interest Graph Era appeared first on The Shelf, a Data-First Influencer Marketing Company.| The Shelf, a Data-First Influencer Marketing Company
How well do you know your consumers? These 28 consumer stats reveal the trends and behaviors shaping influencer marketing in 2025. Use them to craft smarter, more impactful campaigns.| The Shelf, a Data-First Influencer Marketing Company
Discover how to connect with Gen Z this holiday season. From social commerce to influencer-drive campaigns, explore strategies and insights to capture the attention of this powerful, values-driven generation in the 2024 holiday shopping rush.| The Shelf, a Data-First Influencer Marketing Company
