Why Sales Reps Lose Deals Without Adapting Sales reps don’t usually lose deals because of pricing—they lose them because they didn’t adapt to how the buyer makes decisions. Every buyer values something different. What engages a data-driven procurement officer might frustrate a fast-moving executive. That’s where DiSC® sales training makes the difference. It gives sales […] The post How to Adapt Your Sales Approach with DiSC® to Build Trust and Close More Deals appeared first on St...| Strategic Dynamics
Traditional search is built on intent. But the interest graph is built on inference. That distinction changes not just how consumers find products, but also how brands position themselves for discovery. In the interest graph, users don’t have to know what they’re looking for. Their behaviors – what they watch, save, share, swipe, replay –… The post Brand Discovery: Using Creator Content to Seed Awareness appeared first on The Shelf, a Data-First Influencer Marketing Company.| The Shelf, a Data-First Influencer Marketing Company
Brand awareness is no longer just about reach—it’s about being discoverable in the spaces where people stumble upon content they trust. We’re used to thinking of discovery as something that starts in a search bar. A question crops up, a need becomes clear, the user types it in, and a list of links appears. That… The post How to Build Brand Awareness in the Interest Graph Era appeared first on The Shelf, a Data-First Influencer Marketing Company.| The Shelf, a Data-First Influencer Marketing Company
How well do you know your consumers? These 28 consumer stats reveal the trends and behaviors shaping influencer marketing in 2025. Use them to craft smarter, more impactful campaigns.| The Shelf, a Data-First Influencer Marketing Company
Discover how to connect with Gen Z this holiday season. From social commerce to influencer-drive campaigns, explore strategies and insights to capture the attention of this powerful, values-driven generation in the 2024 holiday shopping rush.| The Shelf, a Data-First Influencer Marketing Company