Traditional search is built on intent. But the interest graph is built on inference. That distinction changes not just how consumers find products, but also how brands position themselves for discovery. In the interest graph, users don’t have to know what they’re looking for. Their behaviors – what they watch, save, share, swipe, replay –… The post Brand Discovery: Using Creator Content to Seed Awareness appeared first on The Shelf, a Data-First Influencer Marketing Company.
