The One Number That Every Publisher Should Demand From Their Ad Providers - AdMonsters
If you’re a website publisher working with a managed ad network, you’re probably looking at a net revenue number. It should be gross revenue.| AdMonsters
Automation has its place, but full automation strips advertising of what makes it powerful: creativity, judgment and originality. The post Full Automation Overlooks The Humanity Needed In Advertising appeared first on AdMonsters.| AdMonsters
The digital publishing industry is at a decisive crossroads. The era when publishers could rely predominantly on programmatic display advertising as their economic backbone is rapidly ending. The post From Ads To Transactions: Why Programmatic Display Is Ending And How Publishers Can Evolve appeared first on AdMonsters.| AdMonsters
Automation has its place, but full automation strips advertising of what makes it powerful: creativity, judgment and originality. The post Full Automation Overlooks The Humanity Needed In Advertising appeared first on AdMonsters.| AdMonsters
The digital publishing industry is at a decisive crossroads. The era when publishers could rely predominantly on programmatic display advertising as their economic backbone is rapidly ending. The post From Ads To Transactions: Why Programmatic Display Is Ending And How Publishers Can Evolve appeared first on AdMonsters.| AdMonsters
Affiliate marketing has become a key revenue driver for budget-conscious marketers, but fraudsters are exploiting influencer selling with increasingly sophisticated tactics. The post The Hidden Cost Of Affiliate Marketing: Fraudsters Masquerading As Partners appeared first on AdMonsters.| AdMonsters
If you’re a website publisher working with a managed ad network, you’re probably looking at a net revenue number. It should be gross revenue.| AdMonsters
In 2000, U.S. newspapers made more money than ever before, but have since then lost about two-thirds of that revenue.| AdMonsters
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
Rob Rasko, CEO of The 614 Group explores how advertisers can secure their brand while scoring with sports audiences.| AdMonsters
Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns about fingerprinting.| AdMonsters
