Just over a week ago we looked at how the practices of Differentiation and Distinction are fundamentally different with respect to time. We saw, in this analysis, that differences in a product may matter to a consumer for only a very short time then leave behind a conclusion to prefer a product. By contrast, distinctiveness matters for a brand and must be stable and continual through time in order to be effective. Continuing to explore the complex nature of these qualities, in today’s post ...| Doug Garnett’s Blog
To understand how holiday trends correlate with marketing investments, we partnered with Oracle to survey top marketing decision-makers at leading brands.| CommerceNext
Want the latest marketing statistics? Check out this ultimate list of digital marketing statistics and see what trends are missing from your marketing strategy.| WPBeginner