Just over a week ago we looked at how the practices of Differentiation and Distinction are fundamentally different with respect to time. We saw, in this analysis, that differences in a product may matter to a consumer for only a very short time then leave behind a conclusion to prefer a product. By contrast, distinctiveness matters for a brand and must be stable and continual through time in order to be effective. Continuing to explore the complex nature of these qualities, in today’s post ...
