Business case template | Download
A business case template is a structured document designed to provide a clear and concise justification for a proposed business initiative.| Product Marketing Alliance
A business case template is a structured document designed to provide a clear and concise justification for a proposed business initiative.| Product Marketing Alliance
Go-to-market remains a key KPI for product marketers because it involves everything the role is meant to be, from connecting the product to market to aligning teams, driving adoption, and proving business impact.| Product Marketing Alliance
Discover how Envirosuite cut the jargon and increased conversions by 42%.| Product Marketing Alliance
Try our free Product Marketing Mini Crossword - a quick puzzle for PMMs and marketers. No paywall, just fun wordplay!| Product Marketing Alliance
CIOs and CTOs may sit side by side, but the way they operate is entirely different. Here’s how to tailor your message and drive real impact.| Product Marketing Alliance
Understanding these archetypes can help you play to your strengths, address your blind spots, and build a well-rounded team that covers the full spectrum of product marketing impact.| Product Marketing Alliance
Product marketing is an enthralling yet complicated area; there are a whole bunch of different concepts you need to master inside and out to satisfy your customers, motivate your team, and optimize your product. Enter our Product Marketing Framework.| Product Marketing Alliance
What product marketing tools are other PMMs using to make their jobs easier? The answer is: a lot, and it depends on the challenge at hand.| Product Marketing Alliance
Awesome news: the State of Product Marketing Report 2024 has arrived - and it’s bigger and better than ever.| Product Marketing Alliance
Today, I want to talk to you a bit about how to create a differentiated customer experience beyond the tech roadmap through product marketing activities, and then I'll walk you through a case study of how I've done that with Marketer.| Product Marketing Alliance
Objectives and key results (OKRs) are a pretty common talking point in the Product Marketing field and in our Slack community, week in, week out, we see tons of PMMs asking how they should, or could, measure their performance.| Product Marketing Alliance
Learn how to bulid powerful, collaborative PM teams in this exciting episode!| Product Marketing Alliance
There are lots of conversations around the role of a B2B and B2C product marketer, so, here’s our take on the similarities, differences, and what the future might hold.| Product Marketing Alliance
A Go-to-Market strategy fuses together all of the elements that drive a business, such as marketing, content marketing, customer intel, and brand development and provides an action plan for how you can better reach your customers.| Product Marketing Alliance
Whether you're just starting out or are a PMM pro, you can learn a lot from the masterpieces in this definitive product marketing book list.| Product Marketing Alliance
Product marketing is the driving force behind getting products to market - and keeping them there. Product marketers are the overarching voices of the customer, masterminds of messaging, enablers of sales, and accelerators of adoption. Learn more in this complete guide.| Product Marketing Alliance
A well-executed product marketing strategy can catalyze a successful product launch for your exciting new product or service, or increase sales for an existing offering. In this article, we’ll explain each step you need to deliver a successful product marketing strategy.| Product Marketing Alliance
A/B testing is only as powerful as the metrics you use to track your success. In this article, I’ll share some tips on how to pick the most meaningful measures and what pitfalls to avoid when choosing the KPIs for your A/B experiments.| Product Marketing Alliance
Discover proven personalization tactics to keep users engaged and drive conversions. Click to unlock powerful strategies.| Product Marketing Alliance
What do these two foundational marketing concepts really mean, and how do they work together? Discover the key differences between these concepts, plus some real-world examples, and how to apply them for strategic audience targeting.| Product Marketing Alliance
Nailing B2B messaging across every stage, channel, and buyer persona takes strategic alignment across sales and marketing teams. When done right, consistent and compelling messaging becomes your competitive edge.| Product Marketing Alliance
