There is another letter from 1884 I came across in the J.C. Jacobsen archive of the Carlsberg Foundation, in which J.C. Jacobsen proudly tells Gabriel Sedlmayr of Spaten about his new pure yeast. I found it fantastic from a historic point of view because it gives insight into the circumstances, the background and what they … Continue reading J.C. Jacobsen’s letter about pure yeast to Gabriel Sedlmayr→ The post J.C. Jacobsen’s letter about pure yeast to Gabriel Sedlmayr appeared first ...| Daft Eejit Brewing
J.C. and Carl Jacobsen wrote letters to each other with various details about the Dreher breweries in Kleinschwechat, Steinbruch and Micholup.| Daft Eejit Brewing
Carlsberg has launched an integrated campaign built on the powerful consumer insight that Brits effectively set a ‘dream deadline’ for themselves at just 29 years old. The campaign combines new national research with a high-impact, experiential activation to reinforce the brand’s positioning to give people access to more of the best. Bringing the insights to life, Carlsberg executed a surprise experiential event for the St. Helen’s Walking Football team. An everyday friendly match whi...| Marketing Gazette
Previously: Euro Pilgrimage 1985-2025 Pt. 11: Sligo respite, Live Aid, then back to France for the D-Day beaches. (I’m not a Bryan Adams fan, but his song from ’85 about ’69 […]| Roger Baylor
Previously, I've explained several reasons why this blog has gone on hiatus, adding that my thoughts about beer will be posted alongside my utterances about everything else, over yonder at NA Confidential.| The Potable Curmudgeon
When I started drinking, I mean drinking proper beer — and it really isn’t as long ago as you think — a pint of Marston’s Pedigree was a wonderful thing. It was, said Michael Jackson, “the classic Burton pale ale”. The daddy of today’s session golden bitters that are a staple within most cask brewers’| Beer Today - British beer news, blog and events listings, updated daily