Carlsberg has launched an integrated campaign built on the powerful consumer insight that Brits effectively set a ‘dream deadline’ for themselves at just 29 years old. The campaign combines new national research with a high-impact, experiential activation to reinforce the brand’s positioning to give people access to more of the best. Bringing the insights to life, Carlsberg executed a surprise experiential event for the St. Helen’s Walking Football team. An everyday friendly match whi...
