We wrote this article to provide context on the core change thesis behind Neurofied and to answer the question of why we wrote our book ‘The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change‘. Why is behavioral science (BeSci) such an underutilized but powerful tool in the toolbox of change managers and […] This post Our Core Change Thesis: Why BeSci for OCM? is published on Neurofied.| Neurofied
Since we started in 2018, we regularly get asked some variation on the question of “How can behavioral scientists help organizations?”. Sometimes ‘organizations’ is replaced by teams, departments, or businesses and other times the question focuses on behavioral economics or neuroscience. Often the real question behind it is “What is the business value of behavioral […] This post What is the business value of behavioral science? is published on Neurofied.| Neurofied
Over the past 14 years, nudging has become a popular method within organizations, government and academia, but how effective is it when it comes to changing behavior? Recent research shows that the effect of nudging might be much lower than we previously thought. This has caused quite a stir, and rightly raises questions about the […] This post The Future of Nudging: Crisis or Transformation is published on Neurofied.| Neurofied
“We create the spaces for people to feel, engage with, and discuss their feelings. Everyone needs to go on their own journey with regard to diversity and inclusion. We set the foundation for you.” – Rodney Frank, Vision in Motion CEO What is Diversity and Inclusion? Diversity refers to the traits and characteristics that make […] This post Rodney Frank interview: Art-based Diversity and Inclusion is published on Neurofied.| Neurofied
“Chasing the dragon” is a metaphor for the pursuit of the ultimate high in the usage of some particular drug. If gambling is an addiction, for a lot of people this expression could very well stand for lottery and gambling. Across the globe millions of people spend money on lottery tickets, scratch cards and (online) […] This post Chasing the Dragon is published on Neurofied.| Neurofied
The Limited Importance of Economics There is no doubt about the importance of economics for many parts of our society. It can help improve living standards and make a better society. At a basic level, economics attempts to explain how and why we make the choices we do. Four key concepts: scarcity, supply and demand, […] This post Homo Economicus or Behavioral Economics is published on Neurofied.| Neurofied
We will get to neurotech but first: humans are amazing. We are self-aware creatures that can walk, talk, think, plan, feel and much more. All of this is driven solely by the brain. This gray organ consists of 86 billion neurons, each of which are connected to up to 15.000 others. That organized complexity controls […] This post Neurotech: Connecting (with) the brain is published on Neurofied.| Neurofied
Entrepreneurship is a psychological game. You go from idea to concept to plan to product to brand — and you go fast. You start with a thousand assumptions and slowly replace them with facts and better assumptions as you turn feedback into insights. At times, this can be radical. We’re going through a pivot right […] This post Rebranding to Brain & Behaviour is published on Neurofied.| Neurofied
In this long-read, you will read about the ethics of neuromarketing practices and learn how it can improve –instead of ruin– your reputation. During the summer of 1957, a notorious experiment by the social psychologist James Vicary shook the world. Secretly, he flashed messages about Coca-Cola and popcorn on the big screen. The messages were […] This post Ethics of neuromarketing is published on Neurofied.| Neurofied