We wrote this article to provide context on the core change thesis behind Neurofied and to answer the question of why we wrote our book ‘The Dynamics of Business Behavior: An Evidence-Based Approach to Managing Organizational Change‘. Why is behavioral science (BeSci) such an underutilized but powerful tool in the toolbox of change managers and […] This post Our Core Change Thesis: Why BeSci for OCM? is published on Neurofied.
