Facts and Myths About Awards Every day, spirit brands seem to be crowing about the awards or accolades they have won. Whether meaningful or not, press releases and brand pitches abound with “we won this” or “we won that” to the point where I often wonder what difference it makes. At the same time, the […] The post Do Awards and Medals Matter? first appeared on Booze Business: A Blog Dedicated to the Business of Spirits and Wine.| Booze Business: A Blog Dedicated to the Business of Spirits and Wine
The Story of a New Craft Spirit Company in Palm Springs In the past year or so, I’ve been off the air for several reasons — business and writing commitments, Covid, and most important, moving from NYC to Rancho Mirage CA. That’s in Coachella Valley, aka Greater Palm Springs, aka The Desert. Now I’m back […] The post Welcome to California: Racquet Club Spirits first appeared on Booze Business: A Blog Dedicated to the Business of Spirits and Wine.| Booze Business: A Blog Dedicated to the Business of Spirits and Wine
The Shirley Temple Grows Up The internet, press, and TV are all abuzz with the Dirty Shirley. It’s described as the drink of the summer 2022. The NY Times was among the first to write about it. The Today Show recently went so far as to describe it as overtaking the Aperol Spritzer as the […] The post The Best Dirty Shirley: More than the drink of the summer first appeared on Booze Business: A Blog Dedicated to the Business of Spirits and Wine.| Booze Business: A Blog Dedicated to the Business of Spirits and Wine
Move Over Bailey’s, Here Comes the Swan According to Impact Databank, Bailey’s Irish Cream is a 1.5 million 9-litre brand in the US and grew 6.5% from 2018 to 2019. But after you read the story about Coole Swan Irish Cream Liqueur, you might wonder if Coole Swan, with the right resources, might just make […] The post Coole Swan: A Whiter Shade of Cool first appeared on Booze Business: A Blog Dedicated to the Business of Spirits and Wine.| Booze Business: A Blog Dedicated to the Business of Spirits and Wine
A Ginger Spiced Whiskey from Two Creative Entrepreneurs What I particularly enjoy about the craft spirit movement is that it attracts people with vision and who are willing to think outside the box. This is the story of two childhood friends who had an idea and the tenacity to make it happen, in no less […] The post Misunderstood Whiskey first appeared on Booze Business: A Blog Dedicated to the Business of Spirits and Wine.| Booze Business: A Blog Dedicated to the Business of Spirits and Wine
One woman's journey to enter the US booze business| Booze Business: A Blog Dedicated to the Business of Spirits and Wine