Facts and Myths About Awards Every day, spirit brands seem to be crowing about the awards or accolades they have won. Whether meaningful or not, press releases and brand pitches abound with “we won this” or “we won that” to the point where I often wonder what difference it makes. At the same time, the […] The post Do Awards and Medals Matter? first appeared on Booze Business: A Blog Dedicated to the Business of Spirits and Wine.
