Boost Revenue and Reach: Introducing the Pay or Consent (PUR) Model
Pay or Consent (PUR) Model: A new choice for users to either consent to ads or pay for an ad-free experience, boosting your revenue.| blog.getadmiral.com
Pay or Consent (PUR) Model: A new choice for users to either consent to ads or pay for an ad-free experience, boosting your revenue.| blog.getadmiral.com
The coronavirus first struck the United States over five years ago, and its effects on visitor behaviors have proven durable for many cultural organizations. In a nutshell, the pandemic embedded some new default habits and accelerated key trends in audience engagement. Here’s a data update on a classic IMPACTS Experience metric: Redistribution of demand. During the height of the COVID-19 pandemic, we observed notable changes in preferences and behaviors related to cultural organization atte...| Colleen Dilenschneider
Personal interactions between guests and staff members can meaningfully elevate the guest experience. Research shows that the fourteen most admired museums in the United States are doing them differently. Here’s the data. For cultural organizations, optimizing guest satisfaction is a no-brainer. Research shows that higher guest satisfaction ratings correlate with repeat attendance, greater likelihood to receive endorsements, heightened likelihood of support – either philanthropic or by be...| Colleen Dilenschneider
Net Promoter Score can help spot a potential engagement issue for cultural organizations, but it’s not a metric that we use – or even care all that much about – at IMPACTS Experience. Here’s why. IMPACTS Experience specializes in predictive market intelligence, and a big part of what we aim to do is understand people and their behaviors for the benefit of cultural organizations. Mindful of the available research landscape, several organizations have asked us about measuring their Net ...| Colleen Dilenschneider
Every wave of technology in publishing comes with bold promises. Right now, AI is at the center of that conversation. But too often, the focus has been on the newsroom, like using AI to draft articles, generate summaries, or automate workflows. Those experiments may save publishers time, but they don’t address the core challenge every publisher faces: growing revenue. At Admiral, we believe the real opportunity isn’t in replacing content creation. It’s in unlocking new ways to engage v...| Admiral Blog
Your website might be costing you more than you realize. If you’re investing time and money into bringing visitors to your site, whether through search, social, or email, you want to make the most of that traffic. But the moment someone lands on your homepage, a silent battle begins. Will they stay? Scroll? Engage? Or will they bounce? The truth is, even small UX missteps can create enough friction to drive people away. Let's break down 10 common website mistakes that frustrate visitors an...| Admiral Blog
As a publisher, you know that timing is everything. The difference between a bounce and a conversion often comes down to delivering the right message at the right time. But how do you pinpoint that perfect moment? We're thrilled to introduce the answer: Interaction Targeting. This feature, now available in the Admiral Journey builder, allows you to trigger engagements based on your visitors' real-time behavior on your site. It’s a smarter, more intuitive way to connect with your audience, a...| Admiral Blog
Visitor experience may not always be top of mind for mega event planners. Here are four reasons why it matters and how to address it.| Buro Happold
