Every wave of technology in publishing comes with bold promises. Right now, AI is at the center of that conversation. But too often, the focus has been on the newsroom, like using AI to draft articles, generate summaries, or automate workflows. Those experiments may save publishers time, but they don’t address the core challenge every publisher faces: growing revenue. At Admiral, we believe the real opportunity isn’t in replacing content creation. It’s in unlocking new ways to engage v...
