Honored across three powerhouse categories for campaigns that pushed boundaries, broke the algorithm, and moved the needle. June 12, 2025 – New York, NY — The Shelf, a data-first influencer company and award-winning creative + strategy influencer agency, announced today that it has been nominated for three Global Influencer Marketing Awards, recognizing its standout work… The post The Shelf Earns 3 Nominations for This Year’s Global Influencer Marketing Awards appeared first on The Sh...| The Shelf, a Data-First Influencer Marketing Company
Traditional search is built on intent. But the interest graph is built on inference. That distinction changes not just how consumers find products, but also how brands position themselves for discovery. In the interest graph, users don’t have to know what they’re looking for. Their behaviors – what they watch, save, share, swipe, replay –… The post Brand Discovery: Using Creator Content to Seed Awareness appeared first on The Shelf, a Data-First Influencer Marketing Company.| The Shelf, a Data-First Influencer Marketing Company
Brand awareness is no longer just about reach—it’s about being discoverable in the spaces where people stumble upon content they trust. We’re used to thinking of discovery as something that starts in a search bar. A question crops up, a need becomes clear, the user types it in, and a list of links appears. That… The post How to Build Brand Awareness in the Interest Graph Era appeared first on The Shelf, a Data-First Influencer Marketing Company.| The Shelf, a Data-First Influencer Marketing Company
Content marketing is the way to go for most businesses looking to build brand awareness and establish a reputable name for themselves.| Azura – Think Brighter