Data-driven marketing centers on utilizing customer data to inform marketing decisions and personalize customer experience.| Usermaven
Executive Summary: The Fourth of July is the second most popular American holiday, following only Christmas. Key highlights include: 4% of respondents plan to celebrate the Fourth of July, which is down slightly from last year. Average planned spending is $92.44. Over 68% of respondents have noticed higher prices, particularly in beverages and food. Celebrators […]| Medill Spiegel Research Center
Executive Summary: Father’s Day, observed on Sunday, June 15, 2025, continues to rank as the sixth most popular American holiday, trailing just behind the Super Bowl and ahead of Halloween. According to Prosper Insights & Analytics May 2025 consumer survey, which tracks annual events and market behavior, participation in Father’s Day celebrations remains steady, but […]| Medill Spiegel Research Center
Discover the 6 biggest social media strategy mistakes brands frequently make and learn straightforward solutions to optimize your social presence and drive real results. The post 6 Big Social Media Strategy Mistakes Brands Make (and Easy Fixes) appeared first on Clearview Social.| Clearview Social
Executive Summary: Based on April 2025 data from Prosper Insights & Analytics, and in cooperation with the National Retail Federation (NRF), we present planned Mother’s Day activities. Mother’s Day continues to hold a strong position in American consumer behavior and retail spending, despite shifts in economic conditions and gift preferences. Key findings from the 2025 […] The post What Moms (and Shoppers) Want in 2025 appeared first on Medill Spiegel Research Center.| Medill Spiegel Research Center
Retail has never stood still, but the pace of change in recent years, driven by the rise of e-commerce and reshaped by the pandemic, has been unprecedented. In a new book, titled Rethinking Retail: What Marketers and Retailers Can Learn About Consumer Preference from Analytics, the leaders of the Retail Analytics Council offer data-driven insight […] The post New Book by Retail Analytics Council Offers a Roadmap for Building Consumer Preference in the Digital Age appeared first on Medill ...| Medill Spiegel Research Center
Discover why Flux Marketing isn't the right fit for every business. We focus on strategic partnerships, ongoing optimization, and data-driven results. Learn what sets us apart and why we're the right choice for businesses seeking real growth. The post Why You Shouldn’t Work With Us appeared first on Flux Marketing.| Flux Marketing
Incorporate these 11 strategies and leverage analytics tools to supercharge your Instagram reach and expand your audience.| Rival IQ
You’ve likely seen pop-ups on your favorite websites asking if you’d like to opt into cookies. These third-party cookies allow marketers to target users based on their behavior across different sites. As users become more concerned about data privacy, the future of third-party cookies grows increasingly unclear. While Google’s latest update seems to indicate that cookies won’t be completely phased…| Nonprofits Source
But when you’re being evaluated against revenue and profits, not click-through rates, the evidence for focusing on brand building becomes harder to ignore.| Publitek | Innovative marketing for B2B tech companies
A data-driven view of the top performing companies across the electronics industry The electronics industry thrives on innovation. But when it comes to public relations, many brands still rely on outdated metrics like share of voice or coverage volumes to measure PR success, which only tell part of the story. In today’s competitive landscape, electronics […]| Publitek | Innovative marketing for B2B tech companies
The tech B2B buyer’s journey has grown increasingly complex and nonlinear, demanding a more strategic approach to engage potential customers. Most modern buying teams consist of six to ten members, each with unique information needs and preferred channels for consuming content. These individuals often avoid direct engagement with salespeople, opting instead to conduct nearly 70% of their buying […]| Publitek | Innovative marketing for B2B tech companies
Discover the power of competitor benchmarking. Identify your competition, set effective goals, and surpass their performance.| Rival IQ
Video excels at educating and compelling technical personnel looking for a new product or service. See real examples from Publitek.| Publitek | Innovative marketing for B2B tech companies
Despite Google's announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.| Chief Marketer
Data collection is crucial in today's world, driving personalized advertising and successful event strategies while ensuring ethical and permission-based practices.| blog.redstory.co
Discover the secrets to achieving a good engagement rate on Facebook. Learn how to measure your content's performance and stand out in the crowded social media landscape.| Rival IQ
Wondering what a good engagement rate on TikTok is in 2023? Here's how to calculate and increase your TikTok engagement rate.| Rival IQ
What is a good engagement rate on Twitter in 2023? We analyzed hundreds of top-performing brands on Twitter, now X, to find out.| Rival IQ
For marketers who want to accurately measure Instagram performance, here's what's considered a good engagement rate on Instagram in 2024.| Rival IQ
Unlock the power of marketing with a strategic approach. Learn the 6 essential steps to build a strong, measurable plan that drives results.| blog.redstory.co
Check out the the top pet brands on social media and the strategies that helped them beat the competition online.| Rival IQ
Uncover seven easy ideas to increase your TikTok engagement and help you carve your niche in this bustling community.| Rival IQ