When you're in a tech or highly specialized business, your Unique Value Proposition (UVP) or Unique Sales Proposition (USP) needs special adjustments.| Visible Logic
Discover how integrated design and messaging can transform your brand communication, and how Visible Logic can help.| Visible Logic
Discover why DIY content writing and AI tools might be hurting your brand and when to invest in professional content writing services.| Visible Logic
In a digital-first business landscape, your online presence is often the first impression potential clients have of your company. For B2B small businesses, one crucial element that’s frequently overlooked is the importance of professional headshots. Let’s explore why investing in high-quality, uniform headshots for your team is not just a nice-to-have, but a necessity for success. Putting a face to your brand with headshots When potential clients visit your website, […]| Visible Logic
Maine Technology Institute (MTI) is a state-funded, public-private partnership that gives funding to Maine entrepreneurs that are developing innovative businesses, products, and services. As a critical part of funding innovative business in Maine, MTI partners with entrepreneurs, publicly-traded companies, nonprofits, government organizations, trade groups, venture capital firms, and more. This mix of audiences presents some branding and marketing challenges. Read on to learn more about how w...| Visible Logic
What's important about brand consistency? Consistency is what exponentially increases the effectiveness of your brand. Read to learn more!| Visible Logic
Branding, marketing, and website audits can make the difference between a successful or frustrating project. Read about why we do an audit!| Visible Logic
Learn about how Visible Logic helped a Texas roofer overcome the challenge of rebranding after acquisition and become a local trusted brand.| Visible Logic
A successful brand captures the essence of what makes a product or company unique. When you build your brand, you also need to look around and see how you are different from your competitors. Brand positioning is figuring out how you compare to other options in the marketplace. It’s critical to set yourself apart from the competition. There’s always more than one business that a buyer can choose from. And […] The post What is brand positioning? appeared first on Visible Logic.| Visible Logic
From the most mundane business to the most unique high-growth startup, most business founders struggle to articulate what makes their business different.| Visible Logic