CTV Is a Premium Buy, Not a Bargain Channel - Modern Marketing Today
You wouldn’t buy a Super Bowl ad just to reach anyone with a TV. So why are you doing the digital equivalent in CTV?| Modern Marketing Today
LG Ad Solutions has launched Agentiv, a next-generation artificial-intelligence platform designed to streamline and amplify advertising workflows across its Connected TV (CTV) ecosystem. Built to support both internal and external agents, Agentiv enables functions such as feasibility modelling, creative review, campaign optimisation and privacy-safe data collaboration. Also Read: ZEPIC Unveils AI Platform to Monetise Every […] The post LG Ad Solutions Debuts Agentiv: An AI-Powered Advertisi...| Martech360
You wouldn’t buy a Super Bowl ad just to reach anyone with a TV. So why are you doing the digital equivalent in CTV?| Modern Marketing Today
In July’s edition of Toy World Magazine, Charlie Brownless, our Head of Toys & Entertainment EMEA, was invited to contribute an opinion piece on the opportunities of adopting a Connected TV strategy and how, alongside the benefits, also come responsibilities concerning kids’ data privacy. Charlie has expanded his insights on this complex topic, which are shared […] The post The CTV Opportunity Is Clear – But for Toy Brands, So Are the Risks appeared first on SuperAwesome.| SuperAwesome
Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns about fingerprinting.| AdMonsters
Some best practices, tips, and insights on using a performance marketing mindset to take Connected TV further.| MNTN
Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, thanks to consumers getting their gift ideas straight from CTV ads.| MNTN Research
Explore how ad networks aggregate inventory from publishers and connect advertisers with targeted ad placements across multiple sites.| MNTN
More local businesses are realizing that big companies with nationwide ads aren’t the only ones who can see a high return on their investment with TV.| MNTN
Sure, streaming services have a lot of buzzy content. But what's better than TV you have to pay for? Free TV! Read on to learn more about this phenomenon.| MNTN
NBCUniversal’s coverage of the 2024 Paris Olympics was nothing short of a smashing success, drawing in 30.6 million viewers across NBCU, Peacock, and other platforms — an 82% jump from the Tokyo Games. Peacock led the charge in streaming, with 23.5 billion minutes of Olympic content consumed — marking a 40% increase over all previous […]| MNTN Research
The 2024 Paris Summer Olympics are in full swing. But how are audiences tuning in to this highly anticipated event?| MNTN Research
As we count down to the 2024 Summer Olympics, it’s clear that this is shaping up to be a record-breaking year.| MNTN Research
Learn how to advertise on Peacock in 2025 with this complete guide covering ad formats, targeting options, costs, and best practices.| MNTN
Advertising on Roku is a great option to incorporate into your digital marketing mix, so we’ve compiled everything you need to know about Roku ads.| MNTN
With a lack of new content to start 2024, advertisers need to shift their budgets to platforms with large libraries of rerun content.| MNTN Research
In Tim Wu’s excellent book, “The Attention Merchants,” Wu paints a grim history of advertising attempting to get attention, especially as technology enters the picture. He is unde…| Blaise Lucey
