In July’s edition of Toy World Magazine, Charlie Brownless, our Head of Toys & Entertainment EMEA, was invited to contribute an opinion piece on the opportunities of adopting a Connected TV strategy and how, alongside the benefits, also come responsibilities concerning kids’ data privacy. Charlie has expanded his insights on this complex topic, which are shared […] The post The CTV Opportunity Is Clear – But for Toy Brands, So Are the Risks appeared first on SuperAwesome.| SuperAwesome
Learn how to succeed with CTV advertising — from formats and benefits to targeting and measurement, here’s a complete guide for advertisers moving to CTV. The post Mastering CTV Advertising: A Guide to Reaching Modern Viewers for Advertisers appeared first on TargetVideo.| TargetVideo
Google’s move to enable IP-based targeting for CTV marks a major shift in digital advertising, raising privacy concerns about fingerprinting.| AdMonsters
Some best practices, tips, and insights on using a performance marketing mindset to take Connected TV further.| MNTN
MNTN captures user intent through Connected TV and helps dealerships act on it. Here's everything you need to get started.| MNTN
Strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. Connected TV is emerging as a brand safe channel for reaching engaged audiences with targeted advertising. Here’s how to do it.| MNTN
Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, thanks to consumers getting their gift ideas straight from CTV ads.| MNTN Research
Explore how ad networks aggregate inventory from publishers and connect advertisers with targeted ad placements across multiple sites.| MNTN
More local businesses are realizing that big companies with nationwide ads aren’t the only ones who can see a high return on their investment with TV.| MNTN
Sure, streaming services have a lot of buzzy content. But what's better than TV you have to pay for? Free TV! Read on to learn more about this phenomenon.| MNTN
NBCUniversal’s coverage of the 2024 Paris Olympics was nothing short of a smashing success, drawing in 30.6 million viewers across NBCU, Peacock, and other platforms — an 82% jump from the Tokyo Games. Peacock led the charge in streaming, with 23.5 billion minutes of Olympic content consumed — marking a 40% increase over all previous […]| MNTN Research
The 2024 Paris Summer Olympics are in full swing. But how are audiences tuning in to this highly anticipated event?| MNTN Research
As we count down to the 2024 Summer Olympics, it’s clear that this is shaping up to be a record-breaking year.| MNTN Research
Discover 10 proven CTV advertising examples to boost your campaign. Explore effective connected TV examples that drive results.| Signal Expanse
Discover the top 10 advertising metrics for effective CTV measurement to enhance your campaign success and maximize your investment.| Signal Expanse
As of Q4 2023, Peacock has achieved a monthly active user count of 31 million. Naturally, Peacock advertising has thus become a go-to option for brands looking to acquire new customers and expand their reach.| MNTN
Advertising on Roku is a great option to incorporate into your digital marketing mix, so we’ve compiled everything you need to know about Roku ads.| MNTN
With a lack of new content to start 2024, advertisers need to shift their budgets to platforms with large libraries of rerun content.| MNTN Research
In Tim Wu’s excellent book, “The Attention Merchants,” Wu paints a grim history of advertising attempting to get attention, especially as technology enters the picture. He is unde…| Blaise Lucey