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Nearly Half of CTV Viewers Find TV Ads Helpful for Holiday Shopping - MNTN Research
https://research.mountain.com/insights/nearly-half-of-ctv-viewers-find-tv-ads-helpful-for-holiday-shopping/
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Tagged with:
creative
connected tv
consumer insights
q4
ctv report
ad creative analysis
Looks like this year’s holiday shopping season may be getting a big boost from TV commercials, thanks to consumers getting their gift ideas straight from CTV ads.
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