Clearly, consistently poor quality and service will drive customers away, as will bad customer service. But it's also important to avoid misleading marketing claims.| Marketing Charts
Only 1 in 3 TV viewers turn to live TV as their first source when they want to watch something on TV.| Marketing Charts
Online retailers are spending almost all of their Spanish-language digital budgets on YouTube, and Nielsen recommends that other industries take note.| MarketingCharts
Listening to music from a streaming service such as Spotify is as common on a monthly basis as listening to the radio.| Marketing Charts
Close to one-third of US adults report reading digital magazines. Almost as many say the same about print magazines.| Marketing Charts
We're living in "the Gen X decade," and the US is on the cusp of becoming a "Gen X economy," according to this report.| Marketing Charts
Only a slim majority (54%) of American adults drink alcohol, the lowest figure in this survey's almost-90-year history.| Marketing Charts
B2B experiential marketing spending has been growing faster than B2C, though the latter is larger.| MarketingCharts