Marketers Worldwide Outline Their Goals & Tactics - Marketing Charts
Revenue growth remains the leading priority. While brand is also a key priority, many are spending more on performance at the expense of brand.| MarketingCharts
Revenue growth remains the leading priority. While brand is also a key priority, many are spending more on performance at the expense of brand.| MarketingCharts
AI-driven personalization remains the top trend, while there's been a slight decline in the perceived importance of both first-party data strategy and influencer marketing.| MarketingCharts
B2B experiential marketing spending has been growing faster than B2C, though the latter is larger.| MarketingCharts
What Factors Can Delay the B2B Purchase Process?| Marketing Charts
