Performance-led companies are more likely than others to say that C-suite priorities and business goals are the deciding factor in budget allocations.| MarketingCharts
Budgets are no longer the primary barrier to effectively leveraging consumer insights.| Marketing Charts
B2B marketers believe contact-level data and intent signals will most help improve their go-to-market performance.| Marketing Charts
Client budget constraints are also an obstacle to winning new business, although there's optimism surrounding new business efforts.| Marketing Charts
Marketers are using AI more frequently, and as they do, their views on its impact on jobs are changing.| Marketing Charts
90% of marketers surveyed would see a benefit to PR being more integrated with sales and marketing.| Marketing Charts
AI-driven personalization remains the top trend, while there's been a slight decline in the perceived importance of both first-party data strategy and influencer marketing.| MarketingCharts
B2B experiential marketing spending has been growing faster than B2C, though the latter is larger.| MarketingCharts
About 1 in 3 buyers say that their typical process involves more than 10 stakeholders. This can delay the buying timeline.| MarketingCharts