The primary reason is because the vendor's long-term roadmap won't support the marketer's needs over time.| Marketing Charts
Performance-led companies are more likely than others to say that C-suite priorities and business goals are the deciding factor in budget allocations.| MarketingCharts
Budgets are no longer the primary barrier to effectively leveraging consumer insights.| Marketing Charts
B2B marketers believe contact-level data and intent signals will most help improve their go-to-market performance.| Marketing Charts
AI-driven personalization remains the top trend, while there's been a slight decline in the perceived importance of both first-party data strategy and influencer marketing.| MarketingCharts
B2B experiential marketing spending has been growing faster than B2C, though the latter is larger.| MarketingCharts
About 1 in 3 buyers say that their typical process involves more than 10 stakeholders. This can delay the buying timeline.| MarketingCharts
