Have you ever noticed how people rush towards anything that seems exclusive, or is trending on social media? That is not a coincidence, it is FOMO, also known as the Fear of Missing Out, that is drastically influencing how we think, perceive and shop brands. Whilst FOMO is particularly prevalent within influencer marketing, it is … Continue reading "FOMO in PR: How to Leverage the Fear of Missing Out for Impactful PR Campaigns"| Prohibition PR
The media is in a state of flux. Viewing, listening and reading habits are changing rapidly, and talent and their executives are desperately trying to work out where to go next. Several options are proving popular, with YouTube, podcast and Substack the standout platforms in the ‘new media’. While each of these uses a different … Continue reading "The Media is Fracturing: Here’s How to Take Advantage"| Prohibition PR
In a world of short attention spans and endless scrolling, something unexpected is happening, and it’s changing how we think about brand loyalty. The biggest wins in PR aren’t coming from global ad campaigns or perfectly polished influencers. They’re coming from niche, tight knit communities - the kind that live…| Prohibition PR
April Fools Day has become a calendar moment for brands to flex their creative muscles and land a moment in the spotlight. In 2025, UK brands went all out, with some winning headlines and others raising eyebrows. From footlong-flavoured shakes to driverless toilets, here’s a look at four of this…| Prohibition PR
2025 is already shaping up to be a year of bold ideas and imaginative campaigns particularly in the Food and Drink sector. From sky-high stunts to immersive rush hour takeovers and unexpected product disruptions, brands are thinking big and delivering memorable moments that truly resonate with consumers. Here are four…| Prohibition PR