As retail continues to evolve, we often get asked, “will the role of in-store communication change?” We believe that the balance will shift to more of a focus on inspiration and branding but the same principles of in-store communication will remain. In-store design principles are based on behavioral science and how people experience retail environments.… Effective In Store Communication Read More » The post Effective In Store Communication appeared first on Explorer Research.| Explorer Research
New technology, along with a renewed commitment to customer experience is blurring the lines between online and in-store shopping. It used to be the case that there were two different kinds of shoppers. One preferred to shop brick-and-mortar where they could see and feel the items before buying and then get the instant gratification of… Consumers Demand That Retail Be Frictionless Read More » The post Consumers Demand That Retail Be Frictionless appeared first on Explorer Research.| Explorer Research
An in-depth look at how to optimize a retail reinvention and the role marketing research plays to ensure a strong ROI.| Explorer Research
How retailers can entice back to school shoppers using innovative strategies to make it a stress-free experience for parents and students.| Explorer Research
As retail pharmacies like Walgreens move toward ending product lockdowns, the decision reflects a change in consumer behavior and a response to rising| PYMNTS.com
In recent years, e-commerce has dominated the retail sector, but brick-and-mortar stores are making a comeback. This shift has led| Retail Technology Insider