Stop interrupting, start attracting! Discover how to prioritize problem-centric, highly shareable content to drive massive organic visibility and position your product as the ultimate solution in your industry. Elevating Product Awareness: The Impactful Role of Content Marketing Welcome to Marketing Smartly. Launching a great product is only half the battle. The other, often steeper, half […]| Marketing Smartly
Consistent visual branding is key to standing out online, but it can be hard to keep your whole team on the same page. In this article, I'll explain how to create a brand kit to help make creating great, branded content a breeze.| Kapwing Resources
From mocha mousses to cherry bombs| Kapwing Resources
Elektro- und Akku-betriebene Geräte sind in vielen Bereichen des alltäglichen Lebens nicht mehr wegzudenken. Aber sie bergen auch Gefahren: Rund 16 Prozent der Brände werden durch elektrische Energie verursacht, zeigt die Brandschadensstatistik der österreichischen Brandverhütungsstellen. Mindestens 1.356 Brände gehen also auf defekte Elektrogeräte, beschädigte Kabel, Überlastung von Leitungen oder unsachgemäßen Einsatz von Elektroinstallationen zurück. Das […] The post Experten...| KFV – Kuratorium für Verkehrssicherheit
Branded content is the art of telling a story your audience actually wants to hear, building trust that performance marketing can’t buy. When creating such content, forget the hard sell. Instead, aim to create content so valuable that people would miss it if it were gone. That being said, let’s dive into a step-by-step framework to master your branded content initiatives, complete with real-world examples to get you started. And because managing this entire process relies on an efficient ...| Planable
Milan — The quarter did not break speed records. It did something more useful: it held. In its latest nine-month revenue update, Prada Group said sales reached €4.07 billion, up 9 percent at constant exchange, while retail remained the engine that matters. The print extends a long run of positive quarters and lands in a […]| The Eastern Herald
Today we’re excited to introduce the beta release of an intuitive, new audio workflow that makes it faster and easier to edit and mix sound directly in Premiere Pro. Whether you’re an experienced pro, a newcomer to editing, or you’re working on your audio skills, our new audio workflow will put the right tools for the job at your fingertips so you can focus on storytelling – and get to a final sound mix that sounds great with fewer clicks.| blog.adobe.com
The post Gratitude, not discounts: The brain science that builds loyalty appeared first on StudioNorth.| StudioNorth
Intelligence Node is proud to be the Official Awards Sponsor for the Women Leaders Summit & Awards India 2025, taking place 14–16 October at Alila Diwa, Goa. Through this sponsorship,... The post Intelligence Node Takes Center Stage as Official Awards Sponsor of Women Leaders Summit & Awards India 2025 appeared first on Blog.| Blog
Building a personal brand is very important for entrepreneurs and business owners, the same as building your product. Learn how you can build your personal brand in few easy steps.| Productivity Shift
Extract from: 11 Metrics and Strategies to Gauge Your Brand’s True Health published on Rolling Stone Culture Council October 17, 2025 Monitor Your Digital Reputation Your brand SERP (what Google shows for your... The post 11 Metrics and Strategies to Gauge Your Brand’s True Health appeared first on Jason BARNARD.| Jason BARNARD
Case study about building a D2C eCommerce setup – custom development and fast execution across brands grew revenue 10x in 12 months. The post 10x D2C Revenue Increase through Magento Transformation for Sports Group Denmark appeared first on scandiweb.| scandiweb
New brand-growth advisory, founder + future, with offices in Sydney, Melbourne and London, is setting out to help founders, investors and leadership teams protect and scale the ‘founder magic’. Founded by Mark Palmer and Georgie Scott, who have guided some of the world’s most recognisable challenger brands including Oatly, Fever-Tree, Pret A Manger and Green […]| RW
How do you launch a new tequila brand today and actually get any attention? There seem to be only a few options: Partner with a celebrity, put your liquid in a flashy bottle that pops on the backbar, or charge an arm and a leg. LALO Tequila chose a different path, earning acclaim the old-fashioned way by making tequila the old-fashioned way. “It was important to me to showcase a really good product that actually tasted like tequila,” says Eduardo “Lalo” González. The article Next Wav...| VinePair
A perspective from James Warren, Founder and CEO, and Andy Sitison, Chief Technology Officer of Share More Stories and the SEEQ Platform Have you seen James’ recent video talking about a pivotal moment early in Share More Stories’ journey, when he realized that stories as insight was about to be the path for the company? […] The post The Head and the Heart: Why the Giants Are Building for Scale, While We’re Building for Meaning. appeared first on Share More Stories.| Share More Stories
This blog was originally featured in the September 3rd newsletter found here:INBOX INSIGHTS, September 3, 2025: Becoming AI Ready, Leading Economic Indicators Why Being “AI Ready” Is Really About Being Change-Ready A friend recently said something that perfectly captures what leaders across industries are experiencing: “I know AI needs to be part of our strategy, [...]Read More... from Becoming AI Ready| Trust Insights Marketing Analytics Consulting
This post was originally featured in the August 27th, 2025 newsletter found here: INBOX INSIGHTS, August 27, 2025: Organizational Assessments, 2025 Hiring Demand by Industry The Organizational Readiness Assessment That Actually Works I want to tell you a story about one of my more spectacular failures. Years ago, I was tasked with rolling out a [...]Read More... from Organizational Assessments| Trust Insights Marketing Analytics Consulting
Every week, Alpha Agency tackles a truly varied collection of client issues and requests. From brand messaging to website builds, creative refreshes to campaign calendars, and more – our clients’ needs are as complex as the industry within which we operate.In response, we’ve built a team that can fit and flex, with interdisciplinary skills that […] The post A symphony of skills: our interdisciplinary approach appeared first on Alpha Agency.| Alpha Agency
“We want to 5x the size of the Alpha Agency team over the next five to six years.” Those are the ambitious words of Sam Iles (pictured left) who became global head of Alpha Agency when it was acquired by Alpha Group last year. The past 13 months have been something of a whirlwind. But, […] The post ‘We want to unleash the potential of Alpha Agency’ appeared first on Alpha Agency.| Alpha Agency
Yvon Chouinard and Patagonia’s paradoxical approach to capitalism, profit, and purpose.| Steve Sanduski
If we want to identify one non-negotiable aspect of today’s digital marketing, it’s the necessity of having a strong online presence. A key component of this is making a lasting impression on both potential and existing customers. At Hostopia, we understand the power of all the things that make up visual branding. That’s why we […] The post How a Professional Logo Design Can Attract & Retain Customers appeared first on Hostopia | blog.| Hostopia | blog
You’ve worked hard to build your brand. Yet before anyone even clicks on your website, AI systems like Google and ChatGPT are already telling your story. They pull together your... The post AI Is Already Writing Your Brand Story - But Is It the Right One? Your AI Résumé. appeared first on Kalicube - Digital Brand Engineers.| Kalicube – Digital Brand Engineers
TL;DR When Evelyn Parker, a respected tech executive, realized she lacked a proper Google Knowledge Panel (her digital business card), she was quietly losing over $2M a year in stalled... The post How Evelyn Parker Secured $4.8M by Fixing Her Missing Google Knowledge Panel with The Kalicube Process™ appeared first on Kalicube - Digital Brand Engineers.| Kalicube – Digital Brand Engineers
TL;DR: When Eleanor Hayes, a respected executive, discovered she had lost control of her professional narrative, Google and AI Assistive Engines misrepresented her by focusing on outdated press and past... The post How Eleanor Hayes Used The Kalicube Process™ to Control Her Professional Narrative and Unlock $3.6M in New Business appeared first on Kalicube - Digital Brand Engineers.| Kalicube – Digital Brand Engineers
TL;DR: When David Whitmore, a respected CEO, realized competitors with weaker credentials were dominating Google and AI recommendations, he was losing $3.1M annually in stalled deals and investor hesitance. By... The post How David Whitmore Reclaimed Authority and Secured $7.4M with The Kalicube Process™ appeared first on Kalicube - Digital Brand Engineers.| Kalicube – Digital Brand Engineers
Your reputation, the one you’ve spent a lifetime building brick by brick, is now being defined in milliseconds by a machine that has never met you. A single piece of... The post Online Reputation Management has changed – You are Now Judged by AI. Are your defenders still using Stone-Age tools? appeared first on Kalicube - Digital Brand Engineers.| Kalicube – Digital Brand Engineers
Find out everything you need to know in this Swiss Chems Review! Unbiased insights into product efficacy and brand reputation.| Muscle and Brawn
The Entrepreneurs’ Organization’s DealExchange DX25 in Los Angeles (September 17-20, 2025) brought together a global community of founders, investors, and deal-makers. For Jason Barnard, founder and CEO of Kalicube®, it... The post Jason Barnard Highlights AI Innovation in France at EO DealExchange DX25 in Los Angeles appeared first on Jason BARNARD.| Jason BARNARD
PARIS, FRANCE - On September 25, 2025, Jason Barnard, founder and CEO of Kalicube®, joined fellow members of the Entrepreneurs’ Organization (EO) Paris chapter for an evening masterclass and networking... The post Jason Barnard, Kalicube CEO and EO Paris Member, Attends Strategic Masterclass and Networking Evening at L’Étrier on September 25, 2025. appeared first on Jason BARNARD.| Jason BARNARD
The third edition of SEO Camp Day Lorraine, held in Metz on November 24, 2017, marked a crucial turning point in digital marketing strategy when Jason Barnard, CEO and founder... The post Jason Barnard Declares that Brand Authority Replaces Domain Authority at SEO Camp Day Lorraine 2017 appeared first on Jason BARNARD.| Jason BARNARD
Extract from: 11 UX Strategies to Boost Conversions: What Worked & Why? published on We Are Tenet October 1, 2025 11. Add a “featured in” banner to build instant trust... The post 11 UX Strategies to Boost Conversions: What Worked & Why? appeared first on Jason BARNARD.| Jason BARNARD
While a single misstep can cause damage to reputation, the same principles that built reputation can provide the pathway to reputation's repair.| Media Scope Group - PR | Public Affairs | Marketing | Lobbying | Advocacy
Top 20 Fire Truck Toys, Stations, and Playsets | Complete Guide | A timeless red fire truck toy grows with your child, offering years of play| The Baby Penguin
We heard from you – our fans, community, and leading organizations – about issues our Creative Challenges present for creators. We are doing our part to listen, educate ourselves, and take the necessary next steps to evolve the future of our community experiences and challenges. We have a responsibility to work together to foster creativity for all.| blog.adobe.com
Adobe and Insomniac are excited to team up again, and bring fans an exciting new opportunity to work with the creative minds behind Electric Daisy Carnival in Las Vegas.| blog.adobe.com
If you’re opening a new restaurant or looking to rebrand your existing one, having a clear restaurant branding strategy is essential. In today’s competitive market, great food alone isn’t enough—diners choose restaurants that feel memorable, recognizable, and trustworthy. That’s where restaurant branding comes in. Strong branding gives your restaurant an identity, attracts your ideal customers, […] The post Steps to Branding a Restaurant: How to Build a Winning Restaurant Brand ap...| Stellen Design
This month, Mitchum feels the sting, Jimmy Kimmel faces backlash, and Burberry makes a splash at London Fashion Week The post Fire on the Hill Reputation Digest – September 2025 appeared first on Fire on the Hill.| Fire on the Hill
In 2025, the global average email click‑through rate across industries was just around 3.5%| Kapwing Resources
TikTok thumbnails with text see a 19.5% higher engagement rate| Kapwing Resources
The creator economy is racing toward $528B, but only 4% of creators earn more than $100K a year.| Kapwing Resources
La région du Péloponnèse a récemment dévoilé sa nouvelle image de marque dans le but de promouvoir son identité singulière et sa présence dynamique et authentique. A travers une stratégie globale qui rassemble les habitants, les produits, la culture et le tourisme, la région du Péloponnèse se montre comme un lieu qui allie histoire, civilisation, […] The post La nouvelle image de marque de la région du Péloponnèse met en évidence son potentiel illimité appeared first on...| Grèce Hebdo
Turn RPO from a quick fix into a long-term talent strategy. Discover how the right RPO boosts hiring quality, agility, and employer brand.| Talent Works International
This blog was originally featured in the August 20th, 2025 newsletter found here: INBOX INSIGHTS, August 20, 2025: Common Leadership Mistakes, AI Beauty Standards A Common Leadership Mistake Earlier this year, I watched a CEO confidently tell the company at the all-hands meeting that their AI strategy was “handled” because his IT director was “looking [...]Read More... from Common Leadership Mistakes| Trust Insights Marketing Analytics Consulting
How should asset and wealth managers build an intentional visual brand that aligns with their core message and stands out? Learn more.| Alpha Agency
For years, we’ve been working under the name OurResearch. That name sat at the top of our org chart, with three child projects under it: OpenAlex, Unpaywall, and Unsub. Starting today, things are simpler: that org chart now has just one parent—OpenAlex—with Unpaywall and Unsub beneath it. Why the change? Three reasons: 1. Fewer brands […] The post We’re now OpenAlex appeared first on OpenAlex blog.| OpenAlex blog
THE BUSINESS OF BOOKS: A LITERARY ECONOMY Books have long been more than vessels of knowledge; they are objects of commerce shaped by the interplay of market forces, entrepreneurial ambition, and shifting patterns of consumer demand. At the core of this history is the book...| J. Willard Marriott Library Blog | Now on Display! The Business of Books
If you haven’t checked out our 2025 Global Agencies Benchmarking Report , you’re missing out on some of the best in B2B when it comes to global agencies across the world. And in this blog, we are breaking down the top B2B brand marketing agencies globally. Find out who claimed the #1 spot on our […] The post Find Out Which Global Brand Agency Ranked #1 In Our Agency Benchmarking Report appeared first on B2B Marketing.| B2B Marketing
Discover why employer branding is the key to attracting top talent and building a strong, authentic company reputation.| Talent Works International
There are few tools in the marketing toolkit more misunderstood than the messaging house. For the uninitiated, it is a framework that helps ensure a company is sharing consistent messaging across different channels. It is an initiative often driven by the marketing team but the output is something that should be embraced and adopted by […] The post The misunderstood messaging house appeared first on Alpha Agency.| Alpha Agency
You should not spend the first 20 minutes of an hour's meeting explaining what your business is. You want that to be short and sharp...| Alpha Agency
Milan — Giorgio Armani spent half a century proving that restraint could be power. In his final act, Giorgio Armani left a will as disciplined as his | The Eastern Herald| The Eastern Herald
From monochrome tailoring to bold accessories and a star-studded front row, Ralph Lauren’s Spring 2026 show redefined American luxury in New York.| The Eastern Herald
The Marketing Codex — Protocol [002.A]: Denial of Service Ledger Insert NVDA 168.46 +0.15 (+0.09%) · Cap 4.101T · Vol 68.085M · Day 166.74–169.64 · 52W 86.62–184.48AAPL 235.79 −2.09 (−0.88%) · Cap 3.499T · Vol 14.818M · Day 235.55–238.00 · … Continue reading →| Mediacodex
The Marketing Codex — Directive [001.B] All of marketing is summarised in this absolute truth: marketing is about selling happiness. Every theory, every case study, every textbook page is an attempt to dress up this one blunt fact. Everything else … Continue reading →| Mediacodex
The digital landscape has transformed content creation from a niche pursuit into a cornerstone of global communication, entertainment, and commerce. Content creators now operate as influential entities, wielding power comparable to traditional media organizations and corporate brands. This shift demands a rigorous approach to public relations and reputation management—disciplines historically reserved for corporations and public […] The post Why public relations is important for content c...| Media Scope Group
Ready to transform your marketing? Discover the cutting-edge video strategies that are proven to skyrocket engagement, build brand trust, and drive a powerful return on investment for your business. Skyrocket Engagement with These Video Marketing Strategies! In 2025, video is no longer just a component of a marketing plan; it is the central force driving […]| Marketing Smartly
Today, we’re announcing the expansion of the Adobe bug bounty program to reward security researchers for discovering and responsibly disclosing bugs specific to Adobe Firefly and Content Credentials. Engaging with the security researcher community in these emerging, pivotal areas helps our innovation efforts to while adhering to our ethical AI principles of responsibility, accountability, and transparency. By fostering an open dialogue, we hope to encourage fresh ideas and perspectives and ...| blog.adobe.com
Building connections and fostering meaningful professional relationships is an essential skill in today’s world. Harvard Business Review explains that the presence of professional networks can lead to exciting job opportunities, increased collaborations, improved knowledge and possibilities for faster advancement. By nurturing professional relationships, an individual also can improve the quality of work and enhance job… The post Contacts to Connections: Building a Meaningful Professional...| Crosworks
This article is designed as a primer for valuation professionals, giving you the foundational knowledge of wine industry terms and business structures you need to navigate this highly specialized field. By building this knowledge, you will be better prepared to ask the right questions, interpret key details, and deliver valuations that truly reflect the complexities and risks behind a wine business.| QuickRead | News for the Financial Consulting Professional
(Enjoy reading my 1,000th blog post!) A brand refresh is not about swapping out logos, updating colors, or chasing design trends. At its core, a refresh must honor the strategic heartbeat of your business: culture, experience, and authenticity. Those truths haven’t changed since I first wrote about this in 2020, but everything around them has. […] The post How to Refresh Your Brand Without Losing Customer Trust appeared first on CX Journey™.| CX Journey™
This post was originally featured in the June 4th, 2024 newsletter found here: INBOX INSIGHTS, June 4, 2025: When AI-First Goes Wrong Part 2, Changing Data Languages When AI-First Goes Spectacularly Wrong – Part 2 If you missed Part 1 on Duolingo’s communication disaster, you can find it here. This week: why this pattern keeps repeating [...]Read More... from When AI-First Goes Wrong Part 2| Trust Insights Marketing Analytics Consulting
This post was originally featured in the May 28th, 2025 newsletter found here: INBOX INSIGHTS, May 28, 2025: When AI-First Goes Wrong, Using AI on Your Dark Data When AI-First Goes Spectacularly Wrong: Part 1 Last week, we talked about why leading with fear doesn’t make you a leader. If you missed that issue, you can [...]Read More... from When AI-First Goes Wrong| Trust Insights Marketing Analytics Consulting
This post was originally featured in the May 21, 2025 newsletter found here: INBOX INSIGHTS: Fear-Based Management Failures, Economic Indicators Leading With Fear Is Not Leadership I posted about this on LinkedIn this week, but it is worth repeating and expanding upon. You can read the post here Leaders, Do Better. If your goal is [...]Read More... from Fear-Based Management Failures| Trust Insights Marketing Analytics Consulting
INBOX INSIGHTS: When AI-First Goes Wrong, Using AI on Your Dark Data (2025-05-28) :: View in browser 👉 Our Unofficial Guide to the LinkedIn Algorithm has just been updated with brand new information! Watch This Newsletter 🎧 Listen to this newsletter as an MP3 When AI-First Goes Spectacularly Wrong: Part 1 Last week, we talked [...]Read More... from INBOX INSIGHTS, May 28, 2025: When AI-First Goes Wrong, Using AI on Your Dark Data| Trust Insights Marketing Analytics Consulting
In this episode of In-Ear Insights, the Trust Insights podcast, Katie and Chris discuss the critical considerations when deciding whether to hire an external AI expert or develop internal AI capabilities. You’ll learn why it is essential to first define your organization’s specific AI needs and goals before seeking any AI expertise. You’ll discover the [...]Read More... from In-Ear Insights: Should You Hire An AI Expert?| Trust Insights Marketing Analytics Consulting
Italian Brain Rot: un universo di chimere create dall’IA, filastrocche blasfeme e nonsense radicale. E se questa assurda mitologia collettiva fosse l’analgesico di una generazione di fronte al mondo che brucia? L'articolo Brr Brr Patapim, Tralalero e altri meme che ci tengono insieme proviene da Siamomine.| Siamomine
Tra scandali e crisi di fiducia, il mondo degli influencer è in trasformazione. Tra micro influencer e brand che diventano personaggi, il panorama social sta cambiando. E diventa sempre più difficile conciliare autenticità e sponsorizzazioni… L'articolo No-buy month deinfluencing: abbiamo ancora bisogno di chi ci dice cosa comprare? proviene da Siamomine.| Siamomine
Un progetto in cui la creatività giovanile ridisegna gli spazi urbani, la sperimentazione allarga le maglie della tradizione e oltrepassa i confini del vecchio turismo. E l’arte diventa strumento di comunità e rinascita. Intervista a Sara Dagati e Maddalena Salerno. L'articolo Romadiffusa: è possibile farla diventare città <em>odierna</em>? proviene da Siamomine.| Siamomine
Per Natale vi proponiamo 10 regali prodotti da aziende certificate B Corp: non sono solo esteticamente belli, ma sostengono iniziative di riforestazione, pratiche di economia circolare e la promozione di condizioni lavorative dignitose. L'articolo Sostenibili per l’ambiente e per il lavoro: 10 regali differenti e meravigliosi proviene da Siamomine.| Siamomine
Un viaggio attraverso fumetti, narrativa e social media per comprendere come la cultura nipponica sia diventata parte integrante del nostro immaginario collettivo. Nato ben prima del lockdown, questo fenomeno culturale continua a evolversi e a sedurre l’Italia. L'articolo Anatomia di un incanto: kawaii, manga e letteratura giapponese. proviene da Siamomine.| Siamomine
Ritrovata in Alto Adige, Ötzi è una delle mummie più antiche d’Europa. Ma è anche un’icona infinitamente riproducibile sulle tazze e sulle magliette. Dopo cinquemila anni Ötzi ci osserva da una cella frigorifera a 6 gradi sotto zero: chi siamo diventati? L'articolo Il brand della mummia Ötzi proviene da Siamomine.| Siamomine
Luxury branding and visual identity are key to communicating a high end company’s credentials by conveying an approach that’s intelligent and visually appealing.| March Branding
Former New England Patriots running back Brandon Bolden was treated at Mass Eye and Ear in 2018 for mucoepidermoid carcinoma. He kept his battle private until last year. Today, he shares his story to raise awareness about head and neck cancer and to urge others to live their lives to the fullest. Brandon Bolden is… Read More »Cancer Couldn’t Tackle Brandon Bolden The post Cancer Couldn’t Tackle Brandon Bolden appeared first on FOCUS.| FOCUS
Your Reputation Is Now an Engineered Asset, Not Just a PR Goal. Published on kalicube.com August 1,2025. In a press release this week from an Italian communications studio, Digitalia 21,...| Jason BARNARD
Discover how brand marketing boosts SEO performance, and explore action-oriented tips to improve visibility in an AI-driven search world.| Amsive
When your clients are willing to speak for you, it builds trust and credibility in your brand. Even better, it can generate leads that turn into revenue. It’s one of the most treasured marketing tactics. Yet many organizations have trouble getting their clients to speak for them. Here are some of the reasons clients hesitate … Continue reading "Are your clients willing to speak for you?" The post Are your clients willing to speak for you? appeared first on Crystal Clear Communications.| Crystal Clear Communications
You’re looking at your favorite pair of gym shoes. The color might change from one model to the next, but the patterns, the stitching, and the overall shape remain familiar. That sense of continuity tells you it’s from the same brand without even glancing at the logo. You glance at your favorite car. The manufacturer…| VERSIONS®
A branding agency isn’t just the cost of doing business but a long-term investment, helping elevate your brand and meet your business goals.| Astute Communications
Brand power is invaluable, but it can be challenging to find. Here are 5 examples of strong brand positioning in today’s marketplace.| Astute Communications
Industry pros offer a marketing manifesto of sorts, to help our non-marketing colleagues see behind the curtain and understand how to best leverage these critical team members.| The Scholarly Kitchen
When the conversation turned to talk about the so-called “Chevy lifestyle,” it’s not just talking about a car, it’s also about identity. As we all know, Chevrolet has almost been more than ju…| Take It Personel-ly
YES — And Here’s Why It’s Non-Negotiable If you’re thinking about franchising your business, there’s one golden rule you can’t afford to ignore: your franchisees must use your logo — and they have to use it correctly. Your logo is more than just a design — it’s the face of your brand, the symbol of […] The post Should Franchisees Be Allowed to Use Your Logo? appeared first on Stellen Design.| Stellen Design
A brand identity is a set of visual and verbal elements that define a company or product. But really is it's purpose, and how can you create one?| Logomakerr.AI Blog | Logo, Branding, Business
Discover why brand videos are the perfect way to connect with your audience and build awareness—and learn how to make amazing brand videos.| Wistia
Dopo una stagione di campagne inclusive e attiviste, i marchi americani stanno ora tornando a messaggi rassicuranti, neutri e depoliticizzati| Linkiesta.it
The next generation isn’t donating the way we expect them to—and non-profit organisations need to catch up fast.| Make It Happen
The Challenge Despite clear strengths in design, engineering and system integration, Fabtech Robotics was facing several fundamental hurdles. The wider business challenge was clear. They needed to transition from a niche engineering background to a confident, specialised brand ready to operate on a larger stage. Like many growing technical businesses, they also lacked the internal […]| locomotive.agency
The Challenge Previously known as “Europharma Concepts” or “EPC”, our client’s brand didn’t evoke excitement among their target audience of primarily millennial female decision makers in the cosmetics industry, seeking an ambitious and innovative contract manufacturer. Meanwhile, their perception as an Irish focused brand had to change in order to compete among international competition, primarily […]| locomotive.agency
The Client Bold Spaces (formerly G_Space) operates in the engineering and construction sector, specialising in modular infrastructure solutions. The company designs and delivers modular rafts, EV canopies, and large-scale infrastructure that transform commercial and retail spaces. As a sub-brand of Gaelite, they needed to clarify their unique identity and build recognition as a strategic partner […]| locomotive.agency
The Challenge This was not a simple awareness campaign. The project required a full-scale brand launch in a new market where awareness was minimal, terminology differed, and trust had to be earned through both strategic positioning and precise execution. Although the company had completed three landmark projects in North America, including one award-winning build, brand […]| locomotive.agency
Look up into the skies and dream whatever you want to dream. The post Moonlanding: The Soundtrack to an Era appeared first on Yamaha Music.| Yamaha Music
Grab an instrument and join in the celebration. The post It’s Make Music Day! appeared first on Yamaha Music.| Yamaha Music
How do you get people to do what you want them to do? That’s goal of marketing, isn’t it? You want your target audience to engage, click, scroll, register, continue their journey and, ultimately, buy your product/service. Given our recent series of articles looking at design (links at the bottom), if will likely come as […] The post The ugly truth is that looks matter appeared first on Alpha Agency.| Alpha Agency
At first glance, industrial design and financial services marketing have little in common. One is focused on shaping the physical products we use day-to-day, such as toothbrushes and phones. The other is about promoting intangible products and services designed to help people invest and save. However, as with most things in life, seemingly unconnected areas […] The post What marketers can learn from industrial design appeared first on Alpha Agency.| Alpha Agency
Financial services has long been stuck in something of a mediocre malaise when it comes to creativity, but design should never be an add-on| Alpha Agency
Local Dominator, the leading Google Maps rank tracker, sponsors SERP Conf. 2024. Boost your local search rankings and manage your GBP efficiently.| Local Dominator
How customer feedback drives marketing innovation More than 50% of Americans read reviews before choosing a brand (Userpilot, 2024). That means your customers are talking, and others are listening. But in today’s fast-paced, feedback-fueled world, it’s not enough for brands to listen to the voice of the customer. You have to act on it. Voice… The post Voice of the Customer (VoC) Perspective first appeared on AMA Triangle.| AMA Triangle
We some of the benefits and drawbacks of using a custom font, and reveal how to create your own.| March Branding
If you’re running a restaurant, you already know your menu is more than just a list of dishes—it’s one of your most powerful sales tools. But many restaurant owners don’t realize how much menu design (not just what’s on it, but how it’s presented) directly impacts guest spending. Here are some proven menu design tips […] The post Menu Design Tips That Actually Increase Spend Per Head appeared first on Stellen Design.| Stellen Design
TL;DR: Julian King runs a successful consulting firm. Revenue was already strong and the pipeline healthy, but the real shift came when he invested in building his own name in...| Kalicube - Digital Brand Engineers
