How customer feedback drives marketing innovation More than 50% of Americans read reviews before choosing a brand (Userpilot, 2024). That means your customers are talking, and others are listening. But in today’s fast-paced, feedback-fueled world, it’s not enough for brands to listen to the voice of the customer. You have to act on it. Voice… The post Voice of the Customer (VoC) Perspective first appeared on AMA Triangle.
